Stop Putting

Lipstick

On Your

Website Pig

If you learn nothing else…

Your website should:

motivate your audienceto Respond

This is about getting money or volunteers

If you learn nothing else…

Your website should:

provide your customerstheir Research

This is about you being seen as the expert

If you learn nothing else…

Your website should:

inspire your audienceto Recommend you

This about marketing your organization or business

Common thread…

Content(Not colors)

Take this back to the boss…

Your website is more important than your building

Take this back to the boss…

60% of all retail saleswill involve the Internetin some way in 2014

Take this back to the boss…

89% of online customersuse search engines when making a purchasing decision

Take this back to the boss…

Your website is more important than any pieceof equipment

Take this back to the boss…

$24 billion in online donationsto U.S. non-profits in 2013,up 13.2% from previous year

Take this back to the boss…

Your website is more important than any new hire

Take this back to the boss…

Businesses that usedigital marketingexperience a 451% increasein qualified leads

Take this back to the boss…

Ignore your website,your companyor organization will die on the vine

Take this back to the boss…

Companies that excel

in digital marketinggenerate 50% more sales-ready leads at a 33% lower cost

Pig StiesThingsthat causewebsitemesses

Pig Sties

You Have a Large Website Committee

» You have wrong people running the project

» You allow analysis paralysis to fester

» Your focus is internal instead of external

You Pay Lessand Expect More

» You know a high school kid who ‘does websites’

» You believe free or inexpensive sites are safe and reliable

» You have seen the “free website” TV commercials

» You get what you pay for

Pig Sties

You Redesign BecauseYou Want a ‘New Look’

» You focus on the wallpaper, not the purpose

» You forget the project should focus on content

» You forget that content drives sales, action

Pig Sties

You Leave Website Decisions to the IT Folks

» You assume that computer people know how a website should work

» You assume that technology is too complicated for the marketing, sales people

Pig Sties

You Stuff Your WebsiteWith Irrelevant Stuff

» You assume users are interested in vast details

» You allow ‘Ego Content’ onto the site

Pig Sties

You Use Images, ContentDownloaded From Google

» You assume all Internet content is free

» You assume Getty Images cannot find you

Pig Sties

You Push VisitorsFrom Your Site

» You allow links to close your site and open another

» You forget to click on New Window prompt when linking to external website

» You don’t know how to embed content

Pig Sties

Pig Sties

You Allow Spelling/Grammar Gremlins to Populate

» You believe Spellcheck will catch every error

» You don’t understand the impact of such mistakes

Pig Sties

You Honestly BelieveMoving Parts Attract Attention

» 99% of web users find animation annoying

» ‘Flash’ consumes valuable Internet sources

» Causes all sorts of technological issues

http://www.garyprivate.com/

Pig Sties

You Launch Your New Site,You Ignore Your New Site

» You don’t make updates a critical part of your organization’s operation

» Your website is not valued in your organization

» You assign website updates to an assistant who has no training

» You assign updates to an intern

Best of ShowThingsthat drawattention or an “Awww...”to your site

Best of Show

Tell What You Do,Not Who You Are

» Earn the reputation as an expert

» Show your Case Studies, White Papers, Projects

» Explain how you go about your business

Best of Show

Design Your Siteto be Responsive

» Your site adapts to user platform

» No more pinching and resizing

» 60% of websites are viewed on cell phones

Best of Show

Limit the Main Menu to No More Than 5-6 Silos

» Site focuses on key content for target audience

» Site more easily responds to tablets, cell phones

» Home page looks cleaner, easier to navigate

Best of Show

Use Active VerbsOn All of Your Calls to Action

» People want answers, encourage them to CLICK HERE and find them

» More than 90% of visitors read the CTA text

» Every page should have a CTA

Best of Show

Consider Your Site’s FooterExtremely Valuable Real Estate

» All contact information should be included, so cell users can push phone number and call

» Include Quick Links or Browse for best responsive design

» Footer information appears on every page, which saves room for other important information

Best of Show

Prep Your Graphics, Imagesin a Quality Software Program

» Make sizing adjustments in Photoshop, Office Picture Manager, Illustrator

» Save file for Web, Devices (compressing file)

» Avoid making adjustments within website content management software

» High resolution photos can slow down access

Best of Show

Imbed Quality VideosOnto Your Pages

» Videos can increase site conversations by 86%

» Videos should be short (60-90 seconds)

» Video content should follow bullet point rule of blog writing

Best of Show

Know Who Manages Your Site, Domain Hosting

» These are different services

» These are different from site administration host

» Find out your url addresses, user names, passwords

Best of Show

Make Your Domain NameMore Memorable

» Make it part of your brand

» Consider using your slogan as your address

» Length of name can be addressed in design

Best of Show

Make Font CleanlinessNext to Godliness

» Select a font that is Google friendly

» Test fonts, design on different browsers

» Test fonts, design on different platforms