Stop making boring shit (a Content Strategy)

Post on 22-Jun-2015

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Framework for content creation on the web. Use this as you like but please give attribution. Know that images some images were plucked from simple Google image search.

Transcript of Stop making boring shit (a Content Strategy)

Every daypeople make the internet worse

1 RT = 1 breakfast for a vulnerable child True of false? The smart inverter compressor of the Q900 adjusts its speed in response to the surrounding temperature

People say boring shit Click like if you can identify your family’s clean laundry just by its scent! Brands say boring shit Hashtag your favorite cupcake flavor Think you can RT this tweet faster than me? Wanna race? 1 2 3 Go! If this post gets 5,000 likes we’ll

Nobody tries very hard I hated reading until I met Christian Grey. For the first 1,000 people who like our page we will give

It doesn’t have to be like this

You have a choice

There is hope…

A framework to help, a proven system that has worked for years

Apply the elements of newsworthiness to your digital content!

Make it TimelyMake it Timely

Jump on new news

Make it local

Proximity makes people care more

Make it polarizing

Make it polarizing

People want drama

Make it about “What’s next?”

Make it about what’s next

Make it about important peopleMake it about important people

Make it personal

Make it personal

Make it weird

Make it WEIRD

Just don’t make the same old shit

Marcus makes strategy at Google - M3KA.com