STOP!

Collaborate and listen

How Vanilla Ice can make your library social media streams relevant

How Vanilla Ice can make your library social media streams relevant

STOP! Collaborate and listen

STOP! Collaborate and listen

Celebrity skin

How Vanilla Ice can make your library social media streams relevant

How Vanilla Ice can make your library social media streams relevant

STOP! Collaborate and listen

How Vanilla Ice can make your library social media streams relevant

STOP! Collaborate and listen

How Vanilla Ice can make your library social media streams relevant

STOP! Collaborate and listen

STOP! Collaborate and listen

How Vanilla Ice can make your library social media streams relevant

STOP! Collaborate and listen

How Vanilla Ice can make your library social media streams relevant

STOP! Collaborate and listen

How Vanilla Ice can make your library social media streams relevant

STOP! Collaborate and listen

How Vanilla Ice can make your library social media streams relevant

STOP! Collaborate and listen

Context

How Vanilla Ice can make your library social media streams relevant

STOP! Collaborate and listen

• Mostly free to use sites

• Social networking tools

• Communication tools

Creating and sharing

information and news

How Vanilla Ice can make your library social media streams relevant

STOP! Collaborate and listen

Messages,

posts,

updates

Follow and be

followed

How Vanilla Ice can make your library social media streams relevant

STOP! Collaborate and listen

How Vanilla Ice can make your library social media streams relevant

• Notepad

• Share (and

overshare)

• Conferences

• Special

announcements

• Reviews

• Fangirl

• News/Gossip

• Lunch

• Books

• Newsletters

• Keep in touch

• Q/A

• Awareness

How Vanilla Ice can make your library social media streams relevant

REALLY? YES! REALLY!

STOP! Collaborate and listen

1. Stop! Collaborate and listen

• Policy/Guidelines/Content plan

• Purpose/Objective

• Training

How Vanilla Ice can make your library social media streams relevant

STOP! Collaborate and listen

2. Rock the mic like a vandal

• Audience

• Tone/Style/Personality

• Tools

How Vanilla Ice can make your library social media streams relevant

STOP! Collaborate and listen

3. Anything less than the best is a felony

• 30% - discussion/conversation

• 60% - sharing

• 10% - yourself

1. STOP! Collaborate and

listen

2. Rock the mic like a vandal

3. Anything less than the best is a felony

STOP! Collaborate and listen

STOP! Collaborate and listen

People

• Who is your audience?

• Who will be running the

stream?

• Is there a backup person?

• What ‘tone’ will you use?

How Vanilla Ice can make your library social media streams relevant

STOP! Collaborate and listen

• What do you want to

achieve?

• How will you measure our

success?

• What is the purpose of your

stream?

Objectives

How Vanilla Ice can make your library social media streams relevant

STOP! Collaborate and listen

Strategy

• What resources/tools do

you have/need?

• What kind of stats will you

be collecting?

• What are you offering?

• How often will you post?

• Do you have a content

plan?

• Do you have a social

media policy/guideline?

How Vanilla Ice can make your library social media streams relevant

STOP! Collaborate and listen

Technology

• What is the right online

space for you?

• How much time do you

need to set aside?

• Are you expected to update

on weekends or evenings?

• What social media

dashboard will you use?

How Vanilla Ice can make your library social media streams relevant

STOP! Collaborate and listen

• Share

• Discuss

• Self-promote

• Actively solicit feedback

• Change your service for

the better

• Monitor what’s being said

• Professional networking

• News and events

60% - 30 % - 10%

How Vanilla Ice can make your library social media streams relevant