GLASSROOTS

@elkejeu@catoleonard

GLASSROOTS

GLASSROOTS

GLASSROOTS

GLASSROOTS

GLASSROOTS

BLA BLA

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GLASSROOTS

GLASSROOTS

GLASSROOTS

HYBRID MARKETING CHALLENGE

Validate ‘go to market’ of new services

GLASSROOTS

GLASSROOTS

Advisor to MinisterOf Agriculture

Professor veterinary medicine

European regulator

Pig farmers

Boerenbond

Pharmacists

GLASSROOTS

MARKETING BUDGET SAVED

ONLY 2 OF 4 SERVICES LAUNCHED

2 NEW PRODUCT IDEAS

RESULTS STAKEHOLDER ENGAGEMENT

GLASSROOTS

HYBRID MARKETING CHALLENGE

Content creation & storytelling

GLASSROOTS

GLASSROOTS

Media

Onderwijs

Soft-en hardware

TelcoOverheid

NGO

Federaties

GLASSROOTS

RESULTS STAKEHOLDER ENGAGEMENT

ONE WEEK LIVE RADIO

HELP DESK WITH STAKEHOLDER EXPERTS

STRATEGIC GOAL VRT

GLASSROOTS

DEFINE YOUR CHALLENGE

STRICT PROCESS MANAGEMENT

What did we learn?BRING DIVERSE STAKEHOLDERS TOGETHER

DEFINE THE COMMON GOAL & KPI’S

GLASSROOTS