Stephens brian mobile_presentation

Post on 10-May-2015

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This is a short slide show that goes throught the history of cell phone technology and how it has progressed through the mobile marketing stage into the machine it has become.

Transcript of Stephens brian mobile_presentation

Cell Phones Cell Phones 1960 1978

Invented In Sweden

Available To The PublicIn The US

Info Retrieved from : http://en.wikipedia.org/wiki/History_of_mobile_phonesFlag of Sweden Retrieved from: http://www.mapsofworld.com/flags/sweden-flag.htmlAmerican Flag: http://www.crwflags.com/fotw/flags/us.html

Photo Retrieved from: http://www.techpin.com/cell-phone-history/http://dekhomobile.blogspot.com/2011/11/latest-glass-mobile-phone-latest-mobile.htmlhttp://tech.fortune.cnn.com/2009/11/05/droid-vs-iphone-the-reviews-are-in/

1978

Now (2012)

Future

34 Years Of Progress34 Years Of Progress

The Tablet The Tablet

Cell phone Stats Retrieved from: http://reviews.cnet.com/8301-13970_7-10454065-78.htmlIpad photo retrieved from: http://www.ubergizmo.com/2011/03/ipad-2-review/

The Graphics Tablet (1979)The Ipad Three (2011)

How many actually owned a Tablet ?

How many actually owned a Tablet ?

2010 was when the revolution began. Apple sold 14.8 million iPads worldwide that year alone.

They have a 75% share of the notepad market.

Inromation Retrieved from: http://en.wikipedia.org/wiki/IPad

Worldwide Worldwide

According to AndroidPolice.com, there are right around 300 million Tablets floating around out there, or about 0.3 percent of the 7 billion people alive on earth.

Inromation Retrieved from: http://www.androidpolice.com/2011/03/04/only-0-3-of-the-global-population-owns-a-smartphone-andor-tablet-but-there-are-over-5-billion-mobile-subscribers/

How Do They Access The Web?

How Do They Access The Web?

Information & Graphics Retrieved from: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

How Has Mobile Affected Web Design?

How Has Mobile Affected Web Design?

You can’t design for just one size of screen

Vertical Design Vs. Horizontal

We are forced to minimize the amount of text and graphics

Contextual and global navigation

Graphic Retrieved from: http://www.sitepoint.com/designing-for-mobile-web/Informatin reference’s retrieved from: http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-sites-are-different-from-desktop-web-sites.php

graphic retrieved from: http://www.dreamstime.com/stock-photo-man-with-empty-speech-bubble-image10884400Information retrieved from: http://notnotmobile.appspot.com/

What technologies can be used to make websites

accessible on all devices?

HTML 5

Mobile Device Detection

Technologies? Technologies?

Not Mobile FriendlyNot Mobile FriendlyMonoface.com

This is an advertising company that has created a Flash based app to change the features of the face. It would be to their advantage to appeal to the Iphone and Ipad market.

Photo and info retrieved from : http://www.mono-1.com/monoface/main.html http://www.intel.com/museumofme/en_US/r/index.htm

The Museum of MeThe museum of me is a social website very similar to the Facebook experience but created by Intel. Once again, Flash based, so it’s not compatible with Iphone or Ipad.

Yes! Mobile FriendlyYes! Mobile FriendlyFandango.com

This is one of my favorite sites. It actually takes my location into account and shows me what theater I’m closest too with very simple navigation.

Photo and info retrieved from : http://www.weather.com/ http://www.fandango.com/

Weather.comI check Weather.com almost daily. It actually has an app that stay’s right on the desk top. When I go to the site it prompts me, “Do you want to use your current location?” It has very simple navigation as well.

My RecommendationMy Recommendation

Capturedbybrian.net

The page shows full screen wheather on a computer interface or mobile.

photos retrieved from: http://www.capturedbybrian.net

My RecommendationMy Recommendation

Recommendation #1Use “Mobile Detection” to redirect to a mobile friendly site.

photos retrieved from: http://www.capturedbybrian.net

My RecommendationMy Recommendation

Recommendation #2Use “Mobile Detection” to redirect to a mobile friendly site.

photos retrieved from: http://www.capturedbybrian.net

My RecommendationMy Recommendation

Recommendation #3Change Up The Menu. I would put the menu in a vertical format. Make it larger and more readable.

photos retrieved from: http://www.capturedbybrian.net

My RecommendationMy Recommendation

Recommendation #4Make the site social. When people are on the cell phone they love to connect to Facebook and Twitter.

My RecommendationMy Recommendation

Recommendation #5

Use an opt-in. There is nothing more valuable than to keep in touch with your fans. Add the opt-in using your MailChimp.com account.

photo retrieved from: http://blog.mailchimp.com/tag/iphone/page/2/Referenced : Mailchimp.com