Post on 13-Apr-2017
Digital Marketing CaseStudy:
STEM Learning Pvt. Ltd.
Paarami Digital Consulting LLP
Digital Marketing CaseStudy:
STEM Learning Pvt. Ltd.
Business Requirement• STEM learning, an innovative teaching tools manufacturing company
approached Paarami in May 2015• Organisation’s marketing need
– Create Visibility to the brand– Build Credibility of the brand– Generate Business Leads
• CSR Heads• Dealers and Distributors across India
– Support the sales team in Closing the business with private Schools
• STEM learning, an innovative teaching tools manufacturing companyapproached Paarami in May 2015
• Organisation’s marketing need– Create Visibility to the brand– Build Credibility of the brand– Generate Business Leads
• CSR Heads• Dealers and Distributors across India
– Support the sales team in Closing the business with private Schools
Our Recommendations to STEM• Improving the Brand presentation
– Revamping the existing website– Create Collaterals
• E-mailer• Video
• Digital PR to enhance credibility of the brand• B2B Social media promotion to Generate CSR Business Leads• B2C Social Media Promotion to Connect to Dealers, Distributors, School
Principals, Maths and Science teachers• Build customer engagement through email
• Improving the Brand presentation– Revamping the existing website– Create Collaterals
• E-mailer• Video
• Digital PR to enhance credibility of the brand• B2B Social media promotion to Generate CSR Business Leads• B2C Social Media Promotion to Connect to Dealers, Distributors, School
Principals, Maths and Science teachers• Build customer engagement through email
Channels we used for marketing of Stem• Digital PR• SEO• Social media promotion• Email Marketing
Our Work
Earlier Presentation
Now
Social Media
• Driving MoreEngagement withthe brand
• Driving MoreEngagement withthe brand
Our current achievements
Digital PR- Appearance in the news portals
SEO- 1000% traffic growth in last 8 months- Optimized for most of the keywords on
first page of Google search
SEO- 1000% traffic growth in last 8 months- Optimized for most of the keywords on
first page of Google search
Social media promotion•Increase in traffic•Leads generated•More visibility
Social media promotion•Increase in traffic•Leads generated•More visibility
Email marketing
Open rate of over 15.5 %
Results caused
• Franchise enquiries got generated from over 30 states in India• Over to 450 Leads for Dealership opportunities generated• Website came in ranking for 268 keywords• 1000% growth in traffic in 8 months• PR got published in top news papers such as Indian express,
India Today
• Franchise enquiries got generated from over 30 states in India• Over to 450 Leads for Dealership opportunities generated• Website came in ranking for 268 keywords• 1000% growth in traffic in 8 months• PR got published in top news papers such as Indian express,
India Today
About us
Digital Marketing & Branding Services
Great Performance is achieved with Passionand Perseverance. And that’s what we believe,as we walk the talk!A digital marketing agency who provides you with a uniquecombination of a customized strategy and flawless execution togrow your business.
A digital marketing agency who provides you with a uniquecombination of a customized strategy and flawless execution togrow your business.
•Our key objective is to-– Promote your brand– Build references– Generate leads– Increase sales
•Our ATTRACT-CONVERT-ENGAGE strategy works towardsattracting the right target audience, converting them into leads andengage with the users on a long term, through constantdeliverables in the online space.
Our Objective•Our key objective is to-– Promote your brand– Build references– Generate leads– Increase sales
•Our ATTRACT-CONVERT-ENGAGE strategy works towardsattracting the right target audience, converting them into leads andengage with the users on a long term, through constantdeliverables in the online space.
We work BACKWARDS! First, we help you set goals, then we createthe plan to achieve those goals, and then work on the nitty-gritty’sto get them right. Our result oriented approach is measurable, andmonitored at every stage, with long term ROI guaranteed.
Why PAARAMI
• Website Development• Search engine
optimisation• Search Marketing• Content Marketing• Paid Promotion• Email Marketing• Content Creation
Our Services• Online PR• Brand Development• Communication Planning• Partner Development• Marketing Collateral• Digital Advertising• Video marketing
• Website Development• Search engine
optimisation• Search Marketing• Content Marketing• Paid Promotion• Email Marketing• Content Creation
• Online PR• Brand Development• Communication Planning• Partner Development• Marketing Collateral• Digital Advertising• Video marketing
Our Valuable Clients
Thought Leaders at Paarami
An MBA in Marketing, Sushant, our company head has beenproviding his sales and marketing expertise to his varied clients forover 11 years in India and abroad. He has worked with companieslike Tata Communications, HCL, Nirmal Datacom. Strategic planningis his domain. He has a vast experience of providing solutions onproducts from the house of Cisco & Nortel. His profile is perfectcombination for strategy planning and providing right solution
Sushant GaikwadAn MBA in Marketing, Sushant, our company head has beenproviding his sales and marketing expertise to his varied clients forover 11 years in India and abroad. He has worked with companieslike Tata Communications, HCL, Nirmal Datacom. Strategic planningis his domain. He has a vast experience of providing solutions onproducts from the house of Cisco & Nortel. His profile is perfectcombination for strategy planning and providing right solution
Reshma, our branding partner is Marcom professional with over 16years of experience. She is passionate about simplicity and to-the-point communication. She has worked with large corporate such asTCS, Patni-iGate. Well-read and ability to adapt to new topics withgood eye-for-detail and outside-in view makes her profile perfectfor serving companies in terms of branding.
Reshma SharmaReshma, our branding partner is Marcom professional with over 16years of experience. She is passionate about simplicity and to-the-point communication. She has worked with large corporate such asTCS, Patni-iGate. Well-read and ability to adapt to new topics withgood eye-for-detail and outside-in view makes her profile perfectfor serving companies in terms of branding.
Tanuja has close to a decade of experience working withtechnology companies like TCS, Infosys, Quality Kiosk, etc. With anMBA and an engineering degree under her belt, Tanuja effortlesslyjuggles the tight deadlines and project management workflows atPaarami. Tanuja’s profile is a perfect combination of technologyknow how and project execution.
Tanuja GaikwadTanuja has close to a decade of experience working withtechnology companies like TCS, Infosys, Quality Kiosk, etc. With anMBA and an engineering degree under her belt, Tanuja effortlesslyjuggles the tight deadlines and project management workflows atPaarami. Tanuja’s profile is a perfect combination of technologyknow how and project execution.
Prajakta, our Business Development Manager is an electronicsengineering graduate having 4 years of experience in differentdomains of career. She has worked in technical field for 2 years,conducted various workshops for Business development, Power ofsystems. Worked in family business for quite some time. She alsoleads seminars in one of the leading company in US, Landmarkworldwide breakthrough technologies Pvt. Ltd
Prajakta GogatePrajakta, our Business Development Manager is an electronicsengineering graduate having 4 years of experience in differentdomains of career. She has worked in technical field for 2 years,conducted various workshops for Business development, Power ofsystems. Worked in family business for quite some time. She alsoleads seminars in one of the leading company in US, Landmarkworldwide breakthrough technologies Pvt. Ltd
Looking forward to discuss opportunities with your organization
marketing@paarami.com | sales@paarami.comOR reach us on 9820066022 | 9619502551 | 022-25626022