State of the Art Communication:Does your internal communication measure up?

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Our Presenters

Sonia FiorenzaVice President SocialChorus

Sheryl LewisManaging Director

ROI Communication

Tina CoxEVP Accounts

ROI Communication

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Today’s Topics– Business Trends– Workforce Trends– Communication Challenges– Communication Trends

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Have a Question?Chat with us on ReadyTalk!

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Business LandscapeBusiness Trends

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Business TrendDigital technology is now everywhere, disrupting business models and radically changing the workplace and the way work is done

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Business TrendCompanies are more geographically diverse than everMore diverse companies and institutions are achieving better performance

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Business TrendIn today’s globalized business world, the rate of change has accelerated

Rapid business model innovation is forcing organizations to respond and reposition themselves quickly to meet new challenges

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In a recent Deloitte study: 97% of executives say organization redesign is a critical priority.

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Business TrendCompanies are decentralizing authority, moving toward product- and customer-centric organizations, and forming dynamic networks of highly empowered teams that communicate and coordinate activities in unique and powerful ways

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Only 38% of all companies and 24% of large companies (>50,000 employees) are functionally organized today - Deloitte

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Business TrendEconomic inequality is at historic highs resulting in potential labor dissatisfaction and unrest

Incomes in the bottom 80% of the population have grown less than 0.5% per year, on average, while the highest income groups have prospered – Fortune.com

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Business TrendCompanies are confronting increasing skill gaps as well as challenges in managing the growing diversity of talent

According to McKinsey, on current trends, the global economy could face a potential surplus of 90 to 95 million low‐skill workers and a shortage of about 38 to 40 million high‐skill workers by 2020.

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Business TrendThe war for talent is back

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28% of employees say they plan to leave in the next 12 months even though they are satisfied with their current role. 

According to Mercer,

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Business LandscapeWorkforce Trends

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Workforce TrendMore and more companies are allowing employees to work away from the office

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Regular work-at-home, among the non-self-employed population, has grown by 103% since 2005 – Global Workplace Analytics

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Workforce Trend

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A higher percentage of Millennials make up the workforce today

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Workforce TrendContingent workers and part-time workers make up about a third of the workforce as organizations downsize permanent staffs

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Some large companies estimate that up to 30% of their procurement spend goes toward contingent workers

– Deloitte

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Workforce TrendThe disparity between online and offline employees and implications of this in the workplace are increasing

Source: www.eyo.net

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Workforce TrendCompanies are struggling to develop leaders at all levels and are investing in new and accelerated leadership models

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“Managers are not well trained as leaders. Companies have stopped investing in leadership development.”

– ROI HR Challenges Report

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Communication Challenges

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Communication ChallengeThe leader and manager communication style needs to shift away from “telling” and move towards interactive dialogue more now than ever before

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The ROI Communication Benchmark shows managers and senior leaders play a critical role in building trust & engagement.

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ROI Communication BenchmarkOnly 49% of companies surveyed rate their managers as effective communicators

Key findings

Source: ROI 2014 Benchmark Survey Report

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Communication ChallengeEmployees expect to have a voice

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Communication ChallengeOrganizations are recognizing the need to focus on culture and dramatically improve employee engagement as they face a looming crisis in engagement and retention

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Source: SocialChorus 2016 Study “The Technology Gap in Corporate Communications”

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Communication ChallengeNoise is becoming ever louder

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Source: SocialChorus 2016 Study “The Technology Gap in Corporate Communications”

71% report that their employees don’t read email and other content.

36% said that they are unhappy with the manner in which most content is delivered.

97% said that they face challenges with the tools they use.

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Communication ChallengeIt’s hard to consistently and reliably reach front-line employees

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Source: SocialChorus 2016 Study “The Technology Gap in Corporate Communications”

59% of companies consider communicating with a widely distributed workforce a primary challenge. 73% of companies with more than 20K employees say this is a challenge.

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Communication Trends

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Communication Trend It’s not about if we should deploy communication technology

It’s about how

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Communication Technology

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Communicators are relying on multiple internal and external channels to distribute content 

Communication Trend

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Digital Ecosystem

Distribution /Syndication

Intranet siteEmail Social

platform

Content

Conversation

Content engagement

Enhanced content

Navigation

Distribution /Syndication

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Communication Trend Communicators will ramp up their visual communication efforts – what we are seeing in outside media we need to bring inside

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Communication Trend There will be continued pressure to better align and coordinate internal and external communication efforts

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Everyone has access to everything and employees get information externally before internally in some cases. It is important to make communications cohesive.

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Communication TrendMobile will become the top focus for many companies 

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Communication Trend More companies will recognize employee engagement as a business strategy, especially with increasing leadership changes and the abundance of mergers and acquisitions

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Communication TrendIC professionals need to become measurement experts in order to show the ROI of their work

Senior management is not going to make investments in communication efforts unless they see the value

Source: SocialChorus 2016 Study “The Technology Gap in Corporate Communications”

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Measurement Drives Performance

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Communication TrendTo break through the noise, companies are investing in campaigns around their most important messages

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Have a Question?Chat with us on ReadyTalk!

Use the hashtag#EngageU

on Twitter forquestions & comments OR

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Contact ROI Communication to learn more about inspiring and engaging your teamsinquiry@roico.com +1-831-430-0170

Download the ROI HR Challenges Report

Request a copy of the ROI Benchmark Report

Request a Customized Demo of SocialChorusinfo@socialchorus.com+1-844.975-2533

Download the Technology Gap in Communications Report

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