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Green Economic Growthin Germany

Green Energy SummitMilwaukee, WI 11 March 2011John Imes, Executive Director

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Do well by doing good

► About Wisconsin Environmental Initiative (WEI)

► Business as apowerful force for environmental good

► Wisconsin opportunity

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Delegation: Green Jobs in the New Germany

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A Germany-Wisconsin Exchange Program

Opportunity to learn from the German experience in development of solar and biofuels power, high-speed rail, green manufacturing, green urban development and technical training.

Berlin, Frankfurt & Munich

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Cutting-edge high speed rail stations, technology and systems

Briefings by German National Railroad Senior Executives and behind-the-scenes tours of high-speed rail stations, construction, maintenance, control and virtual training centers.

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Rail is a Major Economic Driver

► Every $500 million euroinvested creates 12,500 construction jobs and 3,000 related business &service provider jobs

► Targets workforce development to build skills training for at-risk youth

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Cutting-edge Technology & Systems

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juwi: Turn-key Alternative Energy Technology

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Wind, Solar and Bio Energy

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Big Wind Investment

Single 6MW Turbine can power up to 7,000 homes

Offshore wind generation to provide up to 15% of German power by 2020

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Major Solar Energy Parks

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Bio-gas Facilities

Diverse energy sources include biomass, wood pellet production and refined biogas fed into German natural gas pipeline.

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Off-grid projects

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juwi: Fast Company

Two Founders completed their first wind turbine project in 1996

Now over 1,000 employees and $1 billion in sales

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juwi: A Model for Responsible Clean-Tech Biz

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The Green Fleet

Electric fleet and future city centre to market electric cars, mopeds, motorcycles and bicycles plus charging stations

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New directions in environmental governance

“Can-do” attitude and Cooperative Approach Germany's National Association of Manufacturers and

Federal Environmental Ministry work together to address issues like climate change, set goals, provide flexibility and incentives

Wisconsin's Green Tier modeled in part, after Environmental Pacts of Bavaria

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Wisconsin's Green Tier

► Green Tier invites organizations and businesses to become a “Force for environmental good”

► Green Tier does not replace “command and control”

► Benefits for superior environmental performance

► Strategic business advantage, market distinction, reduce carrying costs and financing on deals

► Not interested? – We have a system for you….

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Wisconsin a leader in emerging green economy?

► Wisconsin has the goods…

► R&D capabilities of the UW System and Tech Colleges, strong manufacturing base, superior work ethic, abundant resources in agriculture, forest products, fast growing export markets, not to mention abundant clean water, clean air, reliable energy supply, good roads and infrastructure – all position Wisconsin for success

► Regional examples:

New North Wind Energy Cluster

Capital Region “bio-economy”

Milwaukee Clean Water Hub

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Green Growth Opportunity Knocking

► Need state policy leadership► Can't do politics keeps getting in the way

► Need business leadership► Leaders vs Laggards business dynamic, dueling studies► Avoid more tired debates over jobs vs. environment

► Need to win Wisconsin's future► Enormous business opportunity► Attract new jobs, growth and investment

► Who will step up?

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Green & Growing

► Part of Wisconsin’s heritage

► Native Americans – the original stewards

► Luminaries likeAldo Leopold, John Muir, Gaylord Nelson

► Legacy of business leadership

► What the next generation of environmental leadership looks like…

► Green & Growing

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Thank You!Thank You!

John Imes, Executive Director

WI Environmental Initiative

16 N. Carroll St. Ste 840

Madison, WI 53705

(608) 280-0360

www.wi-ei.org