State Of EnlightenmentA Quick Guide To Market Development
Presented by: Jan Bak
Before You Jump In The Game… Open Your Mind, Ask Yourself A Few Questions
The following is a selection of Premium Test Markets™Selected using a proprietary BOL methodology
Do they show love in Los Angeles?
1
1
1
1
1
1
1
1
Could it go viral in Vegas?
2
2
2
2
2
2
2
2
Will it play in Peoria?
Wikipedia – Will it play in Peoria? 3
3
3
3
3
3
3
3
Is it live in Libertyville?
4
4
4
4
4
4
4
4
Do they mean business in Boston?
5
5
5
5
5
5
5
5
Success checklist
Consumer demographics
Legal atmosphere
Regulatory environment
Strength of competition
Minimum capital
requirements
Marketing capabilities
Additional factors – TBD