startup the startup

18/3/2013

arijit@ptotem.comarunr@act2.me

business plan

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not now!

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idea

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not enough!

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action

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everything

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forward progress

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fail small, fail fast

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win big, win long

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idea implement iterate

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product – users – $ – repeat

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product – users – $ – repeat

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product – users – $ – repeat

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product

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viable product

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minimum viable product

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features cost time feel

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trade-offs

the challenge

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start a startup… today

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done by… tomorrow

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IMPOSSIBLE

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arrogancel i can do what others say cant be done

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ignorancel “i don't know – let me ask”

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impatiencel “why can't we ship this tomorrow?”

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lazinessl don't do if you can re-use

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go do!

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content. logic. presentation.

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how to structure

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what kind of content does your customer want?

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how will you get the content?

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how will your customers see this content?

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how will they select the content they want to buy?

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how will you deliver the selected content to them?

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how will you charge and get payment from them?

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form teams: now

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specs: 3 pm

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pitch: 10 am

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collateralmin pitch templatemin spec templatemin ux templateclient contacts

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productionpitch

spec for v2landing page for v2

prototype with content

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ground rulesfunctional prototype

v2 specs and landing page for idealized producteach team gets 15 mins to present on sunday

everyone gets to vote on presentations

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stakeswinning team gets...

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good readsWhat is a startup?

The One Person ProductSoftware is eating the worldMobile is eating the world

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what are we coachinghow to structure the problem

how to distill the MVPhow to do a sufficient spec to evaluate trade-offs

how to do simple UX

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