Making the impossible possibleDESTROYING THE “IM”

UX Designer WHO’S THAT?!

Philosopher & PsychologistFounder & CEO UXPin

@marcintreder

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I’M HERE TO TELL YOU A STORY

THE STORYof epic battles

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THE STORYof epic failures

THE STORYof constant learning

THE STORY of UXPIN

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THIS STORY IS A PRODUCT

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THIS STORY IS A PRODUCT

& it should be designed

CUSTOMER PROBLEM SOLUTION

CUSTOMER PROBLEM SOLUTION

CUSTOMER?

A CUSTOMERPhoto Credit

PROBLEM?

PROBLEM?Self-efficacy

SOLUTION?

KNOWLEDGE

KNOWLEDGEWhat & Who Can Win

2010

2011

2012

2013

WHAT DOES IT TELL YOU?

PERSISTENCE & ADAPTABILITY

NO MATTER WHAT, GO DOWN THE ROAD

ADAPT TO CHANGING CONDITIONS

but…

INTEGRATE YOURSELF

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Be a Human

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Build your own networkPhoto Credit

GET POWERFUL FRIENDS

Gil Penchina Angel at e.g. LinkedIn &

Paypal. !UXPin Director

Chris Dixon Andreessen/Horowitz

Mansour Salame Band of Angels

Alex Rosen IDG Ventures USA

Piotr Wilam Innovation Nest !UXPin Director

&

IN MOST CASES THAT’S NOT NEARLY ENOUGH

LET’S TALK BUSINESS

Great productPhoto Credit

Large marketPhoto Credit

Traction

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THANK YOU!marcin@uxpin.com

@marcintreder