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the Google for real estate

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Elena RosaProduct Management & Online Marketing

elena@zoomsquare.com@Rosa_e_

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Looking for the home of your dreams never has been easy...

…spending hours online clicking through property ads…

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Wouldn't it be great if you could just tell your best friend

how you would like to live...

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and she is looking through all the properties on the internet and sends you the best ones...

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zsq.me/app

...directly toyour mobile phone.

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zoomsquare is a real estate search engine indexing all available online properties and matching them

with users’ search profiles

the google for real estate

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Marketing

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Growth!

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measure everything

Growth!

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shoot bullets not canonballs

Growth!

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the 80/20 rule

Growth!

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iterate oftenidea > production > party > repeat >

Growth!

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numbers are SEXYthe answer to life , the universe and everything

Growth!

42

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the case of the $1 donut

Growth!

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Startup = Mini Budget

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?

What type of ads are the most efficient?

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take it with a grain of supposed to bring a feeling across

scalability has limits brand value is not considered

conversion to subscriber is not considered

growth @ zoomsquare.com

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Display AdsGoogle AdWords

FB AdsSEM

WoMFacebook, Twitter

Blogs & CommunitiesUser Content in SM

PR

cont

rol

reach

WebsiteBlog

FB PageMobile App

OWNEDMEDIA

PAIDMEDIA

EARNED MEDIA

growth @ zoomsquare.com

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What if...... I would spend my whole budget on paid media

growth @ zoomsquare.com | paid media

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Base

line

Banner AdAT Newspaper

Efficiency: 1x

Banner AdMobile AT News

Efficiency: 4x

ChristmasEfficiency: 20x Newsfeed

Efficiency: 43x

External AdsEfficiency: 58x

iOS AdsEfficiency: 85x

Newsfeed MOBILEEfficiency: 30x

growth @ zoomsquare.com | paid media

Efficiency

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But Facebook had the better conversion

growth @ zoomsquare.com | paid media

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What if...... I would spend my whole budget on owned media

growth @ zoomsquare.com | owned media

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Website improvements, Mobile App, Blog

growth @ zoomsquare.com | owned media

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Mobile App+40% of zoomsquare traffic

growth @ zoomsquare.com | owned media

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Website improvements

up to 200% conversion improvements

growth @ zoomsquare.com | owned media

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Perception Map – eyequant.com

growth @ zoomsquare.com | owned media

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+ 20% improvement in clicks

growth @ zoomsquare.com | owned media

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Blog+200% visits / month

broad audience

on topic on product

traffic +++ ++ +conversions - + +++

growth @ zoomsquare.com | owned media

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What if...... I had realized I don‘t have to pay for earned media

growth @ zoomsquare.com | earned media

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1 minute on TVtraffic +256% to monthly average

growth @ zoomsquare.com | earned media

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PR 15% of monthly traffic

growth @ zoomsquare.com | earned media

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No rules for creating buzz...

growth @ zoomsquare.com | earned media

#NoSleepTillGruenderLandNo1growth @ zoomsquare.com | earned media

Subway Rent Map

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Instagram-Star...

growth @ zoomsquare.com | earned media

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Stickerparty...

growth @ zoomsquare.com | earned media

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Dvel

growth @ zoomsquare.com | earned media

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One more thing...

growth @ zoomsquare.com | earned media

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zsq.me/app → downloadzsq.me/smvienna → slideszsq.me/fb → like