Post on 16-Feb-2017
7 Steps To Win AtDigital Marketing
Sharon Neo
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Presentation For Startup Insights - (All Rights Reserved, we hope!)Wednesday, 1st April 2015, 7-9:30pm / Lifelong Learning Institute, Singapore
1. Have a plan
2. Go where the attention is at.
3. Positioning is key.
4. Understand fundamental online behavior.
5. Pay to play. Free traffic days are over.
6. You can’t reliably improve what you don’t measure.
7. Always be optimizing.
7 Steps To Win AtDigital Marketing
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Your Offer Traffic Conversion Post-Sales
Optimization Automation Measurement
Digital Marketing Plan
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If you craft the perfect marketing message but fail to put it in front of the right audience, your entire
campaign will fail.
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If you are savvy, quick, and know exactly where your target market hangs out at… You can go niche
or test out new traffic sources.
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If not, stick to the big traffic sources.
Bigger volume; ability to
scale
Easier ad interfaces
Better targeting
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We can get the most targeted traffic (and send
most ready buyers) to your offer, but if your offer
sucks…
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What you are selling
Who your target
market is
What pain you solve /
what benefit you add
Why you over
competitor
Posi
tioni
ng
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Make it easy for people to get more information
and be convinced about you.
Bleeding Neck
Situation
60% of Singaporeans used a Search Engine to help them in the purchase process before they bought their last product. (Google Barometer, 2014) If the website is not mobile
optimized, 42% of singaporeans would use the site on another device. (Google Barometer, 2014)
For more stats: http://digitalinfluencelab.com/singapore-digital-marketing-stats/
Actively Looking
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People are on social media to socialize, not to buy things.
No one likes a salesman on social media.
Bleeding Neck
Situation
Just Browsing
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Be generous. Be informative.
Be funny. Be informative.
Be all the characteristics that we enjoy in other human beings.
Bleeding Neck
Situation
Just Browsing
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With frequent changes to Google and Facebook’s algorithm, it is hard to get a steady flow of free traffic for a long period of time.
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Traffic Metrics Conversion Metrics Revenue Metrics
• Website Traffic• Traffic Sources• Clickthrough Rate• Cost Per Click• Bounce Rate• Average Time On Site• Visitor Rate Of Return
• Conversion Rate• Cost Per Conversion• Cost Per Lead• Conversion Value
• Cost Per Acquisition• Return On Investment• Total Sales
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Thank You.
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Startup InsightsWednesday, 1st April 2015, 7-9:30pm Lifelong Learning Institute, Singapore
Keep in touch - sharon@digitalinfluencelab.com