10 commandments for building a website. #scb13

@bastiankbx

1think twice:do you really need a website?

‣ are your clients online?

‣ would a social media set up make it as well?

‣ what about out of the box solutions?

mission?

2feel humbled:the website is for whom?

‣ what do your clients expect?

‣ what do your clients need?

‣ what do your clients like?

‣ ... can you live with that?

3stick to your business:what‘s your profession actually?

‣ are you a marketer?

‣ are you a (web-)designer?

‣ are you a programmer?

‣ are you a journalist?

4handle with care:which resources do you really have?

‣ do you have the time?

‣ do you have the man power?

‣ do you have the money?

‣ what are the priorities?

5define features:who‘s first - architect or bob?

‣ did you define a kpi?

‣ have you built clickflows/

wireframes?

‣ how social/mobile want you to be?

‣ what about the different user groups

(incl. yourself)?

6follow function:in which formats will you be present?

‣ do you have a corporate design?

‣ what kind of templates will you use?

‣ which social media channels will you use?

‣ do you plan a newsletter?

7start building:do you have enough coffee?

‣ does it work on all relevant browsers and devices?

‣ is it planned seo?

‣ are there sharing functions?‣ can you handle the backend?

8create content:it‘s king, isn‘t it?

‣ what are your keywords?

‣ what is a cc-licence?

‣ who will create articles, pictures

and videos at what time?

‣ where will the backlinks come

from?

9go live:is there a buzz?

‣ what do your friends, family and employees say?

‣ what‘s most interesting for your users?

‣ ... can you live with that?

10start over:lessons learned?

‣ does your website work as you wanted?

‣ have you been honest/realistic in steps one to nine?

‣ what can be done better?

‣ are there new technical requirements?

‣ is your business model still the same?

plan. build. analyze.

linkedin.com/in/bastiankochxing.to/bastiankbxtwitter.com/bastiankbx

+49(0)30 501 73 582bastian (at) keksbox (dot) com

keksbox.com

ps:we relaunch our website.you play pong!