Mary Lou Roberts

WHAT IS CONVERSATIONAL

MARKETING ANYWAY?

An Ongoing DialogBetween Customer and Marketer

Where Customer Has ControlOver Content and Timing

3

CONVERSATIONAL/SOCIAL MEDIA USE

4

http://www.marketingcharts.com/interactive/marketers-still-face-steep-web-20-learning-curve-6789/

EFFECTIVENESS OF ADS UNCLEAR

5

eMarketer newsletter, August 29, 2008

6

adapted from Jeremiah Owyang, webcast for Awareness NetworksOctober 2008

Mary Lou Roberts

LISTEN

BEFORE YOU TRY TO

SPEAK!

7

Mary Lou Roberts

FREE LISTENING TOOLS

Listen to Your Customers on SiteSolict Feedback/Ratings

Listen to Buzz in WebspaceGoogle AlertsBlog Posts > TechnoratiBlog Comments > BackTypeDiscussion Boards > BoardTrackerTwitter > search.twitter.comFriendfeed (social aggregator)

Mary Lou Roberts

IF THIS SOUNDS LIKE MUCH WORK…PAID SERVICES

Mary Lou Roberts

MARKETING ANALYTICS/RESEARCH AS NEEDED

Not Before/

Not At The Expense of

An Active Listening Program

SPEAK

TO CUSTOMER NEEDS

NOT TO MARKETER ISSUES

THANKSGIVING IS COMING!

12

No Link FromHome Page to Chat Page !

Mary Lou Roberts

WHEN YOU START TO SPEAK

Speak, Don’t ShoutFill Customer Needs – This

Is Not Advertising!Have a ‘Speaking

Strategy’How to StartHow to Monitor/ManageHow to Expand

Mary Lou Roberts

BLOGS ARE ONE GOOD WAY

Mary Lou Roberts

BLOGS ARE ONE GOOD WAY

http://www.marketingcharts.com/online/blogs-influence-consumer-purchases-more-than-social-networks-6616/

Mary Lou Roberts

NIKON REACHS OUT TO BLOGGERS

Mary Lou Roberts

GOOD (SAFE) BLOGS

• Clear Objectives

• Updated Frequently

• Well Written

• Actively Monitored

ENCOURAGE UGC

ON YOUR SITE

Mary Lou Roberts

LET CUSTOMERS TELL THEIR STORIES

Mary Lou Roberts

LET CUSTOMERS RATE

Mary Lou Roberts

CREATE A COMMUNITY

22

adapted from Jeremiah Owyang, webcast for Awareness NetworksOctober 2008

23

http://diy-marketing.blogspot.com

roberts.marylou001@gmail.com

Slides from first social media summithttp://www.slideshare.net/mlr/brand-marketing-for-summit-presentation-644350/