stARTcamp köln '13 - Transmedia Storytelling

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Dies sind die Folien meiner Session beim stARTcamp Köln '13. Frank bat mich, ein bisschen was über das Thema Transmedia Storytelling zu erzählen, sodass ich aus mehreren meiner Präsentationen diese hier zusammenstellte. Sie enthält nicht nur einige Grundlagen zum Storytelling überhaupt (u.a. den Heroes Journey), sondern als Beispiele die von der Agentur Campfire durchgeführte Kampagne "The Maesters Path" zu der epischen HBO-Serie Game of Thrones.

Transcript of stARTcamp köln '13 - Transmedia Storytelling

Komm in meine Welt Transmedia Storytelling

stARTcamp Köln Patrick Möller Köln, 13.09.2013

imaginary friends

„The universe is made of stories, not of atoms“ Muriel Rukeyser

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EVENTS

CONFLICT

PLACES

CHARACTERS

TIME

ARC OF SUSPENSE

EVENTS

CONFLICT

PLACES

CHARACTERS

TIME

ARC OF SUSPENSE

Once upon a time there was ___. Every day, ___. One day ___.

Because of that, ___. Because of that, ___. Until finally ___.

Emma Coats @lawnrocket; Pixar: 22 Rules of Storytelling #4

EVENTS

CONFLICT

PLACES

CHARACTERS

TIME

ARC OF SUSPENSE

STAR WARS

Nancy Duarte - Resonate

STORYMODEL

Nancy Duarte - Resonate

EXAMPLE: STAR WARS

Nancy Duarte - Resonate Fotonachweis: - CMA

Aufbau von Geschichtenuniversen

Schaffen von Erlebnissen

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Transmedia storytelling is storytelling across multiple forms of media with each element making distinctive contributions to a fan's understanding of the story world. By using different media formats, transmedia creates "entrypoints" through which consumers can become immersed in a story world”.

Henry Jenkins:

Convergence Culture: Where Old And New Media Collide?

TRANSMEDIA STORYTELLING

Transmedia Storytelling + Social Media

EXPERIENCE

Transmedia Storytelling

TRANSMEDIA STORYTELLING

Vielen Dank für Ihre Aufmerksamkeit!

@patmo p.moeller@imaginary-friends.de

http://www.imaginary-friends.de/

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