Post on 12-Sep-2021
High Oleic Soybean Oil Overview for Human Utilization
Photo courtesy of Qualisoy
USB Connections 2012St. Louis, MO December 4-5, 2012
Consumer Food ChoicesIt’s not just about the food…
The “Story”● Government Policy● Environmental Footprint● How was it produced – GM/non-GM/Organic● Evolving Social Values (Big Ag / Big Food)
Seed Company CPG/FSGrower Processor Consumer
California’s Prop 37 – tip of the spearhead?● Washington, Oregon, Vermont, Connecticut considering
similar legislation ● 30 other states working to require GMO labeling
● Issue needs to be based on “good science” but how do we as American agriculture best win the hearts of our consumers?
GMO Labeling & Consumer Perception
Consumer Expectations From Biotechnology
Do you feel that biotechnology will provide benefits for you or your family within the next five years?
Source: 2012 IFIC CONSUMER PERCEPTIONS OF FOOD TECHNOLOGY SURVEY
If yes…What benefits do you expect?
Nutrition/health benefits 35%Improved quality/taste/variety 22%Price/economic benefits 21%Improved crops/agriculturalproduction 13%Safer foods 11%Reduced pesticides/chemicals 3%Other 26%
Seed Company CPG/FSGrower Processor Consumer
Biotechnology can and should be used to address the needs of today’s consumer
Opportunities
● Health & Nutrition ○ Improved composition
● Food ○ Improved functionality and taste○ Increased longevity
● Environment○ Improved sustainability
Food Industry Needs
Key Factors Influencing Oil Selection
● Flavor● Health Perception● Performance/Functionality● Cost Effectiveness● Availability/Reliable Supply
Are there oils which meet both consumer and food industry needs?
Seed Company CPG/FSGrower Processor Consumer
Consumers Value Sustainable Production
Q: How important is it to you that the food products you purchase or consume are produced in a sustainable way?●Very Important 27%●Somewhat Important 42%●Neither important or unimportant 25%●Not Very Important 4%●Not At All Important 2%
Source: 2012 IFIC CONSUMER PERCEPTIONS OF FOOD TECHNOLOGY SURVEY
~70% of consumers believe that it is important that food products be produced in a sustainable way
Definition of “ sustainability”Long-lasting/ Doesn’t stop or run out/shelf life 47%Stays the same/consistent 17%Green/no impact on the environment 8%Biotechnology 1%Other, Don’t know, Nothing, Missing/Refused 49%
Q: What does the word “ sustainability” mean to you? [OPEN-END]
SustainabilitySoybean has a good story to tell . . .
● Yield has increased 55% (bushels/acre) between 1980 and 2011*\
● Environmentally-beneficial, conservation tillage is now used on over 65% of U.S. soybean acres*
● Only 9% of the crop is irrigated, per acre irrigation water applied has remained flat
● Soybeans require a limited amount of nitrogen fertilizer which reduces the total amount of energy used to produce the crop
Field to Market: The Keystone Alliance for Sustainable Agriculture * 2012 Environmental and Socioeconomic Indicators for Measuring Outcomes of On-Farm Agricultural Production in the United States
Farm to Fork Traceability Across the Supply ChainDoes it apply to the Soy Industry?
Seed Company CPG/FSGrower Processor Consumer
● Do we have a story that needs to be better communicated to today’s consumers?
● Are there innovations in processing technology (i.e. more “natural”) that could influence consumer attitudes, or does it even matter?
● Food Safety Modernization Act (FSMA), signed into law in early 2011. The law requires all companies in food supply chains to be able to trace foods back to the point of origin – do we have the right tools in place?
High oleic soybeans are opening a new chapter for
biotechnology ... direct benefits for the
downstream customer.
Thank You