SSATB Keynote on Open Leadership in Secondary Schools

Using Social Media In Schools

Charlene LiAltimeter GroupTwitter: @charleneliEmail: charlene@altimetergroup.com

OUT of CONTROL?

How to give up control

but still be in command

It’s about RELATIONSHIPS

STRATEGY

LEADERSHIP

PREPAREDNESS

STRATEGY

LEADERSHIP

PREPAREDNESS

Four goals define your Open Strategy

Dialog

Support

Innovate

What you can learn from social media

Engagement Pyramid12

Curating

Producing

Commenting

Sharing

Watching

Define Your Strategy With Goals13

Dialog

Support

Innovate

Conversations, not messages

Human, not corporate

Continuous, not episodic

The New Normal14

Use Twitter to engage in conversation

Northfield Mount Hermon talks with prospective students, alums, students etc.

Blogs provide a starting point for dialog

Pull your social media into one place

http://www.nmhschool.org/nmhbook

The “award” winning Hopkins social media site is run by students

http://www.hopkins-interactive.com/

But what do you do about unseemly conversations?

Dialog

Support

Innovate

Facebook supports Q&A22

Use “The Wall” for updates23

Use hashtags to find discussions24

List of Twitter Chat: https://bitly.com/hashtagchat

#isedchat

#collegebound

#collegechat

#higheredchat

Dialog

Support

Innovate

Starbucks involves 50 people around the organization in innovation

Over 100 ideas have been

implemented

Use ratings to find out what’s working (and what’s not)

STRATEGY

LEADERSHIP

PREPAREDNESS

STRATEGY

LEADERSHIP

PREPAREDNESS

Leaderships means having followers30

“Leadership is a relationship between those who aspire to lead and those who choose to follow.”

- From “The Leadership Challenge”

Open Leadership31

Having the confidence and humility to give up the need to be in control,while inspiring commitment from people to accomplish goals

10 elements of openness32

• Explaining• Updating• Conversing• Open Mic• Crowdsourcing• Platforms

Information Sharing

• Centralized• Democratic• Self-managing• Distributed

Decision Making

Determine how open you need to be with information to meet your goals

Platform

Crowdsourcing

Open Mic

Conversing

Updating

Explaining

Visit open-leadership.com to conduct your own openness audit

How open are you?34

Workshop at 10:30am will conduct the

Traits of Open Leaders35

Authenticity Transparency

Transparency as an imperative36

How Best Buy created Open Leaders

Barry’s first post38

Retailer Best Buy has 2,500 employees providing support via Twitter

STRATEGY

LEADERSHIP

PREPAREDNESS

STRATEGY

LEADERSHIP

PREPAREDNESS

Social Business Hierarchy of Needs42

Source: Altimeter Group (August 2011)

#1 Align social with key Strategic Goals

Examine your 2011 & 2012 goals

Pick ones where social will have an impact

Start small, but now

#2 Create a Culture of Sharing44

#3 Discipline is Needed to Succeed

Can you add value?

Evaluate the

purpose

Respond in kind & share

Thank the person

Unhappy Customer?

DedicatedComplainer

Comedian Want-to-

NegativePositive

Yes No

Do you want to

respond?

No Response

Take reasonable action to fix issue and let customer know action taken

Are the facts

correct?

Gently correct the facts

Are the facts

correct?

Does customer need/deserve

more info?

Explain what is being done to

correct the issue.

Is the problem

being fixed?

Let post stand and monitor.

Assess the message

Adapted from US Air Force Comment Policy

No relationships are perfect

Google’s mantra: “Fail fast, fail

smart”

#4 Master the Art of Failure

Create

Sandbox

Covenants

It’s about RELATIONSHIPS

Charlene Li

charlene@altimetergroup.com

charleneli.com/blog

Twitter: charleneli

For slides, send an email to

slides@altimetergroup.com

For more information & to buy the

visit open-leadership.com

Open Leadership Workshop

Charlene LiAltimeter GroupTwitter: @charleneliEmail: charlene@altimetergroup.com

It’s about relationships

TransactionalOccasionalImpersonalShort-term

PassionateConstantIntimate

What kind of relationship do you want?

Why is social hard?

Because realrelationships require that you give up control

Open Leadership54

Having the confidence and humility to give up the need to be in control,while inspiring commitment from people to accomplish goals

How to give up control, and be in command

10 elements of openness55

• Explaining• Updating• Conversing• Open Mic• Crowdsourcing• Platforms

Information Sharing

• Centralized• Democratic• Self-managing• Distributed

Decision Making

Explaining strategic decisions56

Open book management

Managing leaks

Updating with every day stuff

Conversing: John Deere on Facebook58

Open Mic: When people contribute59

Crowdsourcing new content60

Open platforms make it easy to partner and share

Open architecture Open data access

Centralized Democratic

Consensus Distributed

Decision making models

Determine how open you need to be with information to meet your goals

Platform

Crowdsourcing

Open Mic

Conversing

Updating

Explaining

Visit open-leadership.com to conduct your own openness audit

How do you currently make decisions?• Acquisitions, partnerships

• Product development, branding/positioning

• Budgeting, hiring How effective is it? How would involving different/more people

have an impact? How would greater information sharing

improve decision making?

Evaluate your decision making process

Assessment - How open is your organization?

What kind of relationship do you want? Determine how open you need to be to get

that relationship. Conduct an openness audit of your

information sharing and decision making processes.

Identify and understand where you have the biggest concerns about giving up control.

Thank you

Charlene Licharlene@altimetergroup.com

charleneli.com/blog

Twitter: charleneli

For slides, send an email to

slides@altimetergroup.com

Visit open-leadership.com

SSATB Keynote on Open Leadership in Secondary Schools

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Transcript of SSATB Keynote on Open Leadership in Secondary Schools

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