Recognizing Strategic Issues

Vision

Enhance the world with new ideas,

where the firm is recognized as solver of industry’s issues

Mission

Provide innovative solutions to create value for customers

and help meet worldwide demand

Culture/Values

Lead with the highest standards of ethics

and integrity. Diversity is embraced

in the company

Vision

Enhance the world with new ideas,

where the firm is recognized as solver of industry’s issues

Main Drive of IndustryBarriers are high to

Enter Market

Suppliers is low due to own

production and recyclable

sources

Customers have low influence

Substitutes moderate challenge

Strengths

Growth Strategy

Market Leading Position

Research & Development

Geographical Presence

Weaknesses:

Long-term fixed price contracts

High Debt

Opportunities

Growing Cooling System

Key Contracts

Strategic Acquisitions

Threats:Raw Material Price

Currency Conversion

Competitive Environment

GrowthExternal: Acquisition/

Joint Ventures

Internal: Product & Market Development

Competition

Differentiation by

Better products & services

Advantage

Product Innovation

Delivery Services

Production Efficiency

Structure• Multidivisional firm divided

into segments and industries