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SPRING2016MULTI-CHANNELMARKETING

MARCHMADNESSBASKETBALLPOOL1.   DirectMail2.   LandingPage3.   Email4.   InteracGveBracketsPool5.   FacebookpostsandFacebookads6.   FollowupTriggeredEmails7.   MeasurableResults

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1.DirectMail

ü Post Card with online call to action to get an offer and enter pool

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PLAY NOW >>

ü LinktoOfferSignupü LinktoPoolü Collectandupdateemailaddresses

2.LandingPage

www.harleys4men.com/spring

LandingpageURLcanbeusedascalltoacAoninnewspaper,magazinesorotheracquisiAon

media

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3.Email

ü EmailwithofferistriggeredbacktosubmiFer.(emailisalsosenttoyourenArelist)

ü  Emailsenttoliston“SelecAonSunday”withCalltoAcAontomakepicks

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4. Interactive Bracket Pool

ABOUT THE POOL: Interactive brackets pool with your branding for entrants to make their picks and follow their choices for the duration of the NCAA basketball tournament. Choice of full tournament 64 team, 3 weeks or Sweet 16 – 2 weeks NOTE DATES: 3/13 – Selection Sunday Thurs 3/17 Deadline for 64 team tourney Thurs 3/24 Deadline for 16 team tourney

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5.INTEGRATEWITHFACEBOOK

LandingpagelinkforenteringandgeMngofferispostedonFacebook.ü UseFacebookAdtoBoostPostIntheexamplebelowastorewith700likestypicallygetsareachof120to320witheachpost.WepurchasedanAdfromFacebookfor$30andhisreachforthatposthit24,000.GREATEXPOSURE–Weselectthedemographicsandyourcampaignbecomeshighlyviral!(*TotalReach=thenumberofnewsfeedsthatthepostisshownon)

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6.FollowupTriggeredEmailCampaign-ü EmailreminderstriggeredforduraAonofthecampaigntoreinforceoffer–TOALLYOUREMAILSUBSCRIBERSü Greatwaytoreenforceyourbrandsforspring

ü PoolupdatesentweeklyONLYtoentries->

ü CalltoacAontoprintgiccard Clickheretoprint$50giccard

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Utilization of tracking data to create information for marketing decisions and identify leads.

7.MeasurableResults

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DIRECTMAILü  FullColorPrintedPostCards

8.5x5.5 StandardClass FirstClass Unaddressed1-500 $0.522each $0.645each $0.24each

501-2000 $0.502each $0.625each $0.22each2001-5000 $0.472each $0.595each $0.19each2001-5000 $0.472each $0.595each $0.17each

Unaddressed6x4.5 FirstClass

1-500 $0.46each $0.18each501-2000 $0.45each $0.17each2001-5000 $0.43each $0.15each

>=5001 $0.41each $0.13each

WecangiveyouthefiletoprintandmailyourselforYoucansendusyourlistandwecanprintandmailthemonyourbehalf.Ourpricingisbelowandchargeddirectlyformtheprintertoyourcreditcard.(Add5%ifyouwishtobeinvoiced)

NOTE:WENOWOFFERPLASTICGIFTCARDMAILERS.PRICINGONREQUEST

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PRICING•  $350-BracketPool

o  Choiceof64teamorSweet16o  Includesweeklypoolupdatestoentries

•  $250-LandingPagew/PostCarddesign

o  IncludesFormtocollectemailaddresseso  ($200–LandingPageonly–nopostcard)o  PrinAngandpostagenotincluded

•  $100-FacebookintegraGonandpromoGon

o  IncludespoststoyourFacebookpageo  Includes$50ofFacebookadspromoAngyourposts

$600-$100Discountifyoupurchasefullpackage