Post on 08-May-2015
description
SPREDFAST 2.0The right solution for enterprise
• Say the right things at the right time• Know the right answers to the tough questions• Integrate with the right systems
Analyst and Blogger Briefing, Fall 2010
Ken Cho, CEO and Co-FounderScott McCaskill, President and Co-FounderJames Young, VP of Products
Tools that help build social profiles by engaging users
Taxonomy of Social Media Tools
Listen EngageResearchTools to find and track the
conversations occurring about your company on the social web
Tools that help engage with customers and influencers in forums
where conversations are taking place
Tools that help marketers decide which audience is right for social,
who to target, and identify influencers
Effective management of social media includes four key components:
Acquire
Spredfast spans all pillars to offer a complete management system
EnterpriseRap LeafFlowtownTraackrKloutQuantcast
EnterpriseRadian6Crimson HexScout LabsSysomosAlternian SM2
EnterpriseSprinklr IndiaObjective MarketerAwarenessCoTweet
EnterpriseBuddy MediaInvolverContext OptionalJive SoftwareLithium
Consumer GradeGoogleTechnoratiPost Rank
Consumer GradeGoogle AlertsAlertRankBrands Eye
Consumer GradeHootSuiteSeesmicTweetDeck
Consumer GradeWildfire AppsWidgetboxNing
“Demand Generation”Build social profiles on engaged users and identify influencers
Social Media Management
Monitor. Engage.Manage.“Listen”
Find and track the conversations occurring about your company in
social media and online
“Influence”Engage with customers and influencers in forums where
conversations are taking place
“Objectives & Goals”Take an active role in creating
conversations about your organization, brand or mission
Integrate.“Measure and Prove”
Integrate data and insights from social media analysis with traditional marketing to drive results
Spredfast is the only social media management system that integrates with web analytics, customer relationship management and now email marketing systems:
Acquire.
Capture Conversation
HistoryArchive & measure customer
engagement
Capture Social Profiles
Influence score, Email address, Twitter handle,
location, gender
Capture Brand Sentiment
Understand in real-time customers’ opinions issues
and outlook
Capture Campaign Effectiveness
Drive web traffic, re-tweets, comments, likes, SEO
Web AnalyticsClick-to-conversion ROI
CRM360-degree Customer view
E-MailMulti-channel
communication
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Spredfast Feature Highlights
Monitor
Engage
Manage
Integrate
Spredfast has a robust feature set covering the important areas of your work:
• Social Inbox gives you unlimited persistent searches across all of your social media accounts, all major and specialty content aggregators, major social networks & any blog
• Respond immediately or schedule for later, follow or unfollow, view social profiles and conversation history, categorize content, measure sentiment, bookmark and share
• Create a forward looking content calendar based on your strategy, schedule single or recurring communications, assign to team members for content population
• Leverage multiple authors, securely grant access to personas and social media accounts without sharing passwords, define and assign user privileges, leverage workflow
• Participate in the conversation in Twitter, Facebook, LinkedIn, MySpace, YouTube, Flickr, Slideshare, Tube Mogul, WordPress, Blogger, Moveable Type and more
• Create posts/updates/tweets, Facebook Notes, Facebook Events, photos, videos, presentations and embed trackable links in every communication
• Measure every communication for engagement and reach, tie social media content directly to conversion, spot trends early, calculate ROI
• Leverage your existing systems like Google Analytics, Omniture, Crimson Hexagon, and Salesforce
By Social AgencyHow it Works
To engage your social audience, Spredfast helps you create “Voices” and drive your “Initiatives” via social message “Actions”
Spredfast posts these actions out across different social channels including Social Networks, Social Broadcast sites or your Blog, reaching your audience and facilitating the social conversation with them1 2
Spredfast “listens” to your audience’s engagement and who is talking about you and others out in the social space3Spredfast then reports detailed
Metrics on the effectiveness of your initiatives - to illustrate what works4
2.0 Highlights – Analytics 2.0
We’ve moved beyond providing great metrics to providing great answers. All that analysis you used to do offline has been moved into our dashboard. We’ve covered the gamut from the key performance indicators down to content level reports, all in a customizable dashboard.
2.0 Highlights – Salesforce
We recognized earlier than anyone that you have other systems you rely on to run your business. You want to be able to see data from all your systems together, so you can make the right next move. We’ve built complete 2-way integration with Salesforce, so you can see your CRM, web analytics and social data whenever you like, wherever you like.
2.0 Highlights – Mobile App
You do marketing the right way, which means your people aren’t always in the office behind a desk. They’re in the field, in the right place at the right time, capturing the moments that make for great marketing. We’ve built an API and a mobile application that moves with you, so you can take that photo, video or live blog and publish it right away.
2.0 Highlights – Places, Foursquare & Gowalla
The next big frontier in marketing is location-based marketing. We’ve done Facebook Places, Foursquare and Gowalla integration the right way, giving you the ability to create meaningful engagement opportunities at the physical places your customers meet you. We also give you the right data to take that relationship to the next level.
04/11/2023 10
By Social AgencySpredfast Pricing Philosophy
Don’t Limit Features
Don’t Limit Users
Don’t Limit Channels
We ask for a fixed monthly fee per Initiative you choose to run.
The more Initiatives you have, the lower the per Initiative fee.
You can also have a branded site for an additional monthly fee.
By Social Agency
Initiative Management Spredfast Others
Multiple Initiatives (Campaigns) ✔ ✔
Multiple Authors ✔ ✔
Team Workflow ✔ ✔
User Roles & Permissions ✔
Persona Management ✔
Audit Trail ✔
Multi-tier Content Approval ✔
Complete Archive ✔
White Label ✔
Spredfast vs. the Competition
Engagement Spredfast Others
Multiple Channels ✔ ✔
Scheduled Content ✔ ✔
Scheduled Reposts ✔
Listen & Research Spredfast Others
Keyword Monitoring ✔ ✔
Sentiment Analysis ✔
Influencer Tracking ✔
Persistent Search & Archive ✔
Social Profiles ✔
Measurement & Reporting Spredfast OthersAnalytics Aggregation & Reporting ✔ ✔
Link Tracking ✔ ✔
Link Tagging ✔
Content Export (with Metrics) ✔
Content Import ✔
External Social Engagement ✔
Spredfast Current & Future Product
Social MediaDashboard
Listen, communicate and measure
Provide security and control
Focus on usability
Integrate key systems
Templatize best practices
Provide Social CRM
Actionable data and visible ROI
Social Marketing Platform
Social intelligence & demand generation
Social media, email, mobile & display integration
Digital Marketing System
Streamline listening & communication while measuring effectiveness
Drive improvement based on knowledge and data
Provide complete marketing coverage in an integrated way
Current Near Term Long Term
Differentiating Spredfast in an industry defined by commoditization
Client Previews
“Spredfast's Analytics 2.0 truly looks to be the Google Analytics of social media. By both providing the most important metrics from my social interactions with automatic analysis of how I can best use this information, Spredfast 2.0 will help me do my job better, smarter and faster than ever before. I couldn't ask for more. ” – Jordan Viator, Interactive Communications Manager, Convio
“I've waited years for a social media management platform that helps me manage, measure and analyze my activities in an easy, effective way. The new Spredfast 2.0 is finally taking all my wish list items and streamlining them into a singular, intuitive platform. I can't wait to finally run all my social activities and analysis through one, centralized location!” – Mark Nash, Founder, Great Web Strategies
By Social AgencyAppendix
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Company Snapshot
Business Focus An easy-to-use social media marketing system targeted at marketers for creating, automating, managing and measuring social media efforts across blogs, Facebook, LinkedIn, Twitter and other social media channels
Target Market • Performance marketers currently using social media to acquire new customers at or below their allowable;
• Brand managers and corporate communications practitioners managing social media efforts across enterprises;
• Public relations firms, ad agencies & digital marketing agencies managing social media efforts on behalf of their clients.
Partners & Customers • Convio, Omniture, Crimson Hexagon• IBM, Porter Novelli, Sierra Club, HomeAway, Nokia, Tom’s Shoes
Employees 20 FTE
Investors Founders seed funded the company for 24 monthsApproximately $450k invested by founders & familySeries A of $1.6M from Austin Ventures
Founded March 2008
Headquarters Austin, TX
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By Social Agency
Management Team
Kenneth Cho, Co-Founder: Prior to co-founding Social Agency, Kenneth headed up Client Services for a social media software start-up. Prior to that, Kenneth held sales and business development roles such as managing IBM’s multimillion dollar Visa account. Prior to IBM, he held leadership roles at Verve Labs (founder), Enron, Lehman Brothers, and Price Waterhouse (now IBM).
Kenneth received a BA in Economics from Wesleyan University and an MBA with a focus in marketing and information management from the McCombs School of Business at University of Texas at Austin.
Scott McCaskill, Co-Founder: Prior to co-founding Social Agency, Scott was CTO/CFO and Co-founder of Small World Labs, where he wrote the original version of their social networking platform and helped grow the company from two employees to more than 30 full time and contract employees and 100 plus clients. Before Small World Labs, Scott held roles at Dell, Boston Consulting Group, Singlecast and Sapient.
Scott received a BS in computer science and history from Yale University and an MBA with a focus in finance and strategic management from the University of Chicago.
James Young, VP of Products: Prior to joining Social Agency, James managed the online marketing platform for Convio, a CRM vendor in the non-profit space. Prior to that, James held product management and marketing positions for Microsoft, Reliant Energy, and Compaq Computer.
James received a BA in Literature from Rice University and an MBA with a focus in marketing and operations from the McCombs School of Business at University of Texas at Austin.
By Social AgencySpredfast is a Recognized Leader
“Over the last year, we have been closely tracking the market for social media tools. We’ve found there to be plenty of monitoring tools, with agencies and brands finding it hard to differentiate one from another. Further, we have yet to see providers go beyond listening to focus on execution—and specifically on managing campaigns with an eye towards measurement of impact and ROI. As such, Spredfast is playing in an important area of the market.” Trevor Oelschig, Bessemer Venture Partners
SOURCE: JAMIE BECKLAND WHITEHORSE “SOCIAL MEDIA MANAGEMENT PLATFORMS: REVIEWING THE LANDSCAPE”
• Although there are many social media tools out in the market today, there are no others that:
1. Complete “system” vision (Engagement, Listening, Measurement, Initiative Management, User Profiling)
2. Focus on the enterprise customer sector (Support, Integration, Security, Customer Branding)
Listening
Inbox
Social Streams
Communicating
Now Later
Events
Quick Posts
Measuring
Metrics
Engagement
Reach
Activity
Reporting
Analyzing
Charts
Reports
ROI Calculation
Benchmarks
Next Steps
Managing: Voices, Roles & Privileges
Workflow
How Spredfast Does It
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Spredfast Feature Highlights
Monitor
Engage
Manage
Integrate
Spredfast has a robust feature set covering the important areas of your work:
• Unlimited persistent searches• Respond immediately or schedule for later• View social profiles and conversation history• Content calendar• Schedule and assign• Grant user privileges• Workflow• Participate in the conversation• Create and publish content• Embed trackable links• Measure engagement and reach• Tie social media directly to conversion• Calculate ROI• Leverage existing systems