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Doesn’t Explain

Explains Very Well

Sincerity

Excitement

Sophistication

Competence

Ruggedness

Doesn’t Explain

Explains Very Well

Sincerity

Excitement

Sophistication

Competence

Ruggedness

● Cool● Young● On Trend● Unique● Contemporary● Up-to-Date

Doesn’t Explain

Explains Very Well

Sincerity

Excitement

Sophistication

Competence

Ruggedness

Doesn’t Explain

Explains Very Well

Sincerity

Excitement

Sophistication

Competence

Ruggedness

Doesn’t Explain

Explains Very Well

Sincerity

Excitement

Sophistication

Competence

Ruggedness

Doesn’t Explain

Explains Very Well

Sincerity

Excitement

Sophistication

Competence

Ruggedness

Who it’s for Equity

Sets Apart

Personality

Key Benefit