SPORTS MARKETING
Burak Veli ÖZ1
Sports = Entertainment
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Sports Marketing
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Marketing Through Sports
Sport refers to its use as an industrial product
• Traditional strategies
• Sponsorship strategies
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Traditional Strategies
A firm's marketing strategies include in theinclusion of the sport.
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Sponsorship Strategies
Sponsorship is that original and competitive natureof the sport requires leveraging advertising thisitem
– Traditional Sponsorship
– Location / Facility Name Rights
– Licensing
– The Use of the Famous
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Traditional Sponsorship
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Location / Facility Name Rights
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The Use of the Famous
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Turkish Airlines
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Conclusion
Sports through marketing is the way toachieve successful marketing.
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