MARKETING =?

The American Marketing Association:

“Marketing is an organizational function

and a set of processes for creating,

communicating, and delivering value to

customers and for managing customer

relationships in ways that benefit the

organization and its stakeholders”.

PONGSAK SAY :

TRANSACTION TO

SERVE NEED of

TARGET CUSTOMER

AND(we) ACHIVED

GOAL

WHY WE BUY ?

VALUE COST

VALUE IS ????

$1.9 Million

• COST

MONETARY

ENERGY

TIME

PSYCHIC

3 กรกฎาคม 2560 9

We’ve recognized for several years that sport is part ofentertainment. The market now is really sports, fashion andmusic. We can’t expect to ignore reality and survive.

-Reebok president Robert Meers

SPORTS IS CHANGING

TARGET CUSTOMER

DEMOGRAPHY

PSYCHOGRAPHY

GEOGRAPHY

BEHAVIOR

CUSTOMER / FANASTIC

MOTIVE / INSPIRATION

PASSION

]

BEFOREDURINGAFTER

GAME

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+66-81-7543838

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