Post on 06-Mar-2019
S P O N S O R S H I P I N F O R M AT I O N
WILL FERRELL’S BEER FESTIVAL OF CHOICE
Hey Potential Sponsor of our Beer Fest... It’s me, Will Ferrell.
I understand you want more information on Best Coast Beer Fest. If you’re interested in the most amazing beer festival while helping out the single most important cause in recorded history, keep reading. If not, take a moment to throw your computer into the ocean.
Every ticket sold will support my favorite charity, Cancer For College, and helps a cancer survivor realize their dream of a college education. We’ll put together booths from nearly 100 of the West Coast’s craft breweries, have the sweet sounds of local bands drift through Grand Park and have some ridiculously good food available for purchase.
To re-cap: You. Beer. Music. Food trucks. The City of Angels. The whole shebang. There is no physical way in the universe you can a day better than this. We’ve done the research. It’s science.
S P O N S O R S H I P I N F O R M AT I O N
October 10, 2015 Grand Park
SeSSiOn #1: 2-5pm (ViP entry: 1pm) SeSSiOn #2: Tasting and Movie Screening - 6-9pm
On Saturday, October 10, 2015, Grand Park will host Best Coast Beer Fest – Will Ferrell’s beer festival of choice.
The festival will offer approximately 5,000 guests the opportunity to sample and learn about over 200 beers from over 50 local breweries. In addition to featuring most of California’s craft breweries, guests will experience local cuisine, bands and the evening session will feature a screening of the movie Anchorman.
ABOUT THE EVENT General adMiSSiOn Tickets are $55 Per Session and include:
• Entrance to the festival • A souvenir tasting cup • Unlimited beer samples
ViP adMiSSiOn Tickets are $80 Per Session and include:
• An extra hour of tasting (1-2pm)• VIP entrance line• Entrance to the festival • Souvenir pint glass • Access to the exclusive VIP area
including: Taste reserve brews Complimentary waters and sodas Private executive restrooms
S P O N S O R S H I P I N F O R M AT I O N
• Will Ferrell - We have the one and only Will Ferrell on board endorsing the festival as his beer fest of choice.
• More Breweries – We have more breweries who participate in our festival compared to competitive festivals (in San Diego we had 78, compared to 55 from the next largest festival)
• The Best Venues – We aren’t your mama’s beer fest. We only do festivals at the best venues with killer views which improves the guest experience.
• Charity – We donate more of the proceeds to charity than our competitors. Our last event raised $20,000 for Cancer for College.
WHAT MAKES US BETTER
BENEFITS OF BEING A SPONSOR• Have access to one of the most sought after demographic niches in the country. This
is an exceptional opportunity to reach the L.A. market.
• Reach a large audience with repeated impressions. Your company name and/or logo will appear on the event’s poster and in all promotional materials, include the official festival website (depending on sponsorship package).
• A unique opportunity to engage with people live. Event attendees are a captive, receptive audience that has time to look, listen and hear about your products and/or services.
• Develop new business contacts. The Event provides you with a unique networking opportunity to connect with the community in a fun and entertaining environment.
• Demonstrate, sample or test market your product. Receive instant responses about your products and/or services from attendees.
• Show your company’s commitment to the local community. The event offers a great way for you to show your commitment to the residents of the Los Angeles area.
S P O N S O R S H I P I N F O R M AT I O N
SPONSORPSHIP OPPORTUNITIESall sponsorships are tax-deductible
Title Sponsorship: $20,000 (ONE AVAILABLE)
The crème de la crème. By being our title sponsor you get the most possible exposure and “bang for your buck” through our package including:
• Title Sponsor enjoys cobranding in conjunction with Best Coast Beer Fest (i.e. Best Coast Beer Fest presented by INSERT YOUR NAME HERE)
• Logo on all marketing and promotional materials including but not limited to: posters, flyers, festival signage, tickets, press release and media alert and website
• Display up to 6 banners along the perimeter of the event (sponsor to provide)
• Full page ad in festival program
• 20x10 booth space
• A private cabana within the VIP lounge
• 10 VIP tickets
• 20 general admission tickets
• 4 items of Will Ferrell signed merchandise (sponsor to provide or BCBF can provide)
VIP Lounge Sponsor: $10,000 (ONE AVAILABLE)
Want to sponsor the most exclusive portion of the best beer festival in the history of mankind? You’re in the right place. You’ll be the talk of the town.
• Naming rights for the VIP Lounge (i.e. VIP lounge presented by INSERT YOUR NAME HERE, the INSERT NAME HERE VIP Experience, etc.)
• Ability to provide branded product for use in the VIP lounge (coasters, pillows, gobo lights, etc)
• Logo on all marketing and promotional materials including but not limited to: posters, flyers, festival signage, tickets, press release and media alert and website
• Full page ad in festival program
• Display up to 4 banners along the perimeter of the event and in the VIP lounge (sponsor to provide)
• 20x10 booth space
• A private cabana within the VIP lounge
• 10 VIP tickets
• 10 general admission tickets
• 3 items of Will Ferrell signed merchandise (sponsor to provide or BCBF can provide)
S P O N S O R S H I P I N F O R M AT I O N
Tasting Glass Sponsor: $10,000 (ONE AVAILABLE)
it’s a beer festival and people drink beer there. The tasting glass sponsorship allows you to be the exclusive sponsor with your logo on all the tasting glasses, which attendees take home and use over and over again.
• Logo on ALL tasting glasses (estimated 7,000)
• Display up to 4 banners at event
• Logo on all marketing and promotional materials including but not limited to: posters, flyers, festival signage, tickets, press release and media alert and website
• Full page ad in festival program
• 10x10 booth space
• 10 general admission tickets
Sponsor de Agua: $7,500 (ONE AVAILABLE)
People drink lots of water at beer festivals. Get in front of all the water drinkers (that’s nearly everyone).
• Logo / custom designed water label on ALL water distributed at event (estimated 10,000 bottled)
• Display up to 4 banners at event (at water tents)
• Logo on all marketing and promotional materials including but not limited to: posters, flyers, festival signage, tickets, press release and media alert and website
• Full page ad in festival program
• 10x10 booth space
• 10 general admission tickets
Stage / Entertainment Sponsorship: $5,000 (ONE AVAILABLE)
This sponsorship is available for a cash investment of or equipment (staging, / music support / power / lighting). The entertainment sponsor will have:
• Exclusive rights to name the stage and for placement of banners and images.
• Mentioned in all advertising including; logo on posters and event signage, website, on-stage mentions, giveaway’s and promotions during the event, etc.
• Full page ad in festival program
• 10x10 booth space
• 2 VIP passes
• 5 general admission tickets
S P O N S O R S H I P I N F O R M AT I O N
Gold Sponsorship: $2,500 eachlogo on the following marketing and promotional materials including but not limited to: posters, flyers, press release and media alert and website with a link back to your site
• Half page ad in festival program
• 10x10 booth space
• Display up to 2 banners at event
• 10 general admission tickets
Bronze Sponsorship: $1,000 eachSupporting sponsorships are available for an investment of cash or product support. Bronze sponsors require a cash or product invest equivalent to $1,000 for the festival and will include:
• Logo on festival website with link back to your site
• Quarter page ad in festival program
• 10x10 booth space
• 5 general admission tickets
Entrance Booth Space: $600 each (TWO AVAILABLE)
Capture the attention of the attendees as they enter and exit the venue. Pass out flyers and promotional pieces. Opportunity to hold a drawing with mentions from the stage. includes 5 general admission tickets.
• Add your logo to our web site: $50, Entrance Banner: $100 each
Booth Space: $300 eachPending approval of the venue vendors may sell various goods with proof of a vendor license. includes 2 general admission tickets.
• Add your logo to our web site: $50, Entrance Banner: $100 each
S P O N S O R S H I P I N F O R M AT I O N
Best Coast Beer Fest benefits Cancer for College, a 501c3 non-profit organization. Cancer for College makes the dream of a college education a reality for cancer survivors. For more than 20 years, Cancer for College has been providing hope and inspiration to cancer survivors by granting college scholarships. Cancer is a horrible disease. It can destroy a person physically and emotionally. It can wipe out a family financially as well.
Cancer for College works to help those individuals who have been adversely affected by cancer and help them realize their dream of a college education. More information can be found at cancerforcollege.org
ABOUT THE CHARITY: CANCER FOR COLLEGE
Best Coast Beer Fest was formed to take the standard beer festival to the next level. Born in San Diego, one of the largest craft beer capitals in the world, the BCBF team had been to countless festivals and thought – we can do this, but better. Our goal is to create events that are memorable and provide value and exposure for our partners and sponsors. With a background in marketing, we promote the festivals through a strong pre-event campaign (as outlined in this packet).
We pick the best venues, vendors and entertainment to create fun, festive annual events. Our founders have been planning events for 10+ years and are also graphic designers, which ensures that all marketing materials are top-notch.
Our 2015 San Diego event SOld OUT with 4,500 attendees. We had 78 breweries, 13 food trucks and 4 bands. We raised $20,000 for Cancer for College.
ABOUT BEST COAST BEER FEST – THE COMPANY
S P O N S O R S H I P I N F O R M AT I O N
Beer enthusiasts living in and visiting Los Angeles between the ages of 25-55 with disposable income.
The City of Los Angeles holds many distinctions. LA is the entertainment capital of the world, a cultural mecca boasting more than 300 museums, and a paradise of good weather. Los Angeles is the place to be. It is the only city in North America to have hosted the Summer Olympics twice.
Southern California’s climate has often been described as “perfect” and with good reason. Most days are sunny and warm, with gentle ocean breezes in the summer.
In fact, there are no unpleasant seasons in Los Angeles.
POPUlaTiOn (2011) City of Los Angeles: 3.8 Million County of Los Angeles: 9.8 Million Los Angeles Six-County Area: 21.0 Million (Los Angeles, Riverside, Ventura, Orange and San Bernardino and San Diego counties)
If the Los Angeles six-county area were a state, it would surpass all states in total population size with the exception of California and Texas.
The diverse, multiethnic population of Los Angeles today distinguishes the city as the cultural hub of the Pacific Rim. In fact, Los Angeles is one of only two U.S. cities without a majority population. People from 140 countries, speaking approximately 86 different languages, currently call Los Angeles home.
TARGET AUDIENCE
S P O N S O R S H I P I N F O R M AT I O N
MARKETING PLAN
UPCOMING EVENTS
• Media ParTnerS – We will partner with one television station (NBC), radio station, magazine, daily newspaper and weekly paper to promote the event to their audience. Tactics include: email blasts, on-air promotions, print and online ads.
• Online adS – Targeted Facebook and other online ads.
• eMail BlaSTS – We will purchase dedicated email blasts from local media and targeted groups to raise awareness and promote ticket sales for the event.
• BreWerieS – We provide our participating breweries with posters, flyers and coasters for them to promote the event in their tasting rooms.
• STreeT TeaMHang posters and provide promotional coasters to top beer bars in San Francisco, San Mateo, Santa Clara, Alameda countiesPass out flyers outside of other festivals to potential attendeesDistribute flyers at high traffic points around San Francisco
• PUBliC relaTiOnS – We will promote the festival through on-air, print and electronic media. The press release and media alert will go out to thousands of targeted media to promote the event.
SEPTEMBER 26, 2015 San FranCiSCO, GOlden GaTe ParK
OCTOBER 10, 2015 lOS anGeleS, Grand ParK
MARCH 12, 2016 San dieGO, eMBarCaderO SOUTH
S P O N S O R S H I P I N F O R M AT I O N
OUR MARKETING MATERIALS
FOR MORE INFORMATION
AND TICKETS VISITWWW.BESTCOASTBEERFEST.COM
MARCH 7th
2015EMBARCADERO PARK SOUTH
MARCH 7, 2015EMBARCADERO PARK SOUTH
F O R M O R E I N F O R M AT I O N & T I C K E T S V I S I TW W W . B E S T C O A S T B E E R F E S T . C O M
WEB BANNER
BREWERY PROMO CODES
POSTER
COASTERS
MAGAZINE AD
WILL FERRELL’S BEER FESTIVAL OF CHOICE
• MARCH 7, 2015 •WWW.BESTCOASTBEERFEST.COM
LIKE US ON FACEBOOK FOR A CHANCE TO
WIN FREE TICKETS!
S P O N S O R S H I P I N F O R M AT I O N
PRESS COVERAGE - SAN DIEGO MAGAZINE
PRESS COVERAGE - PACIFIC MAGAZINE
San Diego Magazine Partner Events & Promotions
HAPPENINGS
March 14, 2015Vive la France Gala & Auction: From Roots in Le Puy, To Our Home in San Diego in 1882Join us for the 30th Annual Academy of Our Lady of Peace Gala and Auction: Vive La France. From aerialists to fine wines, this benefit will boost the Carondelet Annual Fund directly benefitting our young women and OLP’s long tradition of academic excellence. Enjoy a French Riviera cocktail party, silent auction, musical performances, delicious French Dinner, and desserts. Tickets are $125 each or $1,882 for a VIP Experience table. Tickets at aolp.org
March 7, 2015Best Coast Beer FestEmbarcadero Park SouthTaste over 100 beers from the West Coast’s craft breweries, enjoy the sweet sounds of local bands and a sensible lunch from the food truck alley. To re-cap: You. Beer. Music. Food trucks. San Diego Bay. The whole shebang. There is no physical way in the universe you can enjoy a day better than this. We’ve done the research. It’s science. Visit bestcoastbeerfest.com
March 7, 2015Finish Chelsea’s RunJoin us Saturday, March 7, 2015 in Balboa Park for the 5th Annual Finish Chelsea’s Run 5K and Family Festival. Funds raised fuel Chelsea’s Light Sunflower Scholarship Fund and the expansion of Chelsea’s Law, as well as Girl Scouts San Diego educational scholarships. Log on to learn more and register today at chelseaslight.org. Questions? Call 760.692.2900 or email ChelseasRunInfo@inmotionevents.com
March 22, 2015Blessing of the VinesSouth Coast Winery Resort & SpaIt’s that time! Spring is in the air and South Coast Winery Resort & Spa is kicking off it’s wine growing season in grand celebration. Come and celebrate in pure unabashed South Coast Splendor as our vines get blessed by a special invocation and prepare to light up our world with new growth and the promise of a fruitful harvest. Big kids and little ones join in the fun with plenty of games and fun-filled activities. Louie Cruiz Beltran and his Latin Jazz Trio will have you up on your feet and dancing the night away. Plenty of great food and award winning wine add to the festivities. Visit wineresort.com
186 SAN DIEGO MAGAZINE MARCH 2015
A D V E R T I S I N G • P R O M O T I O N
®
D o n ’ t m i s s o u t o n S a n D i e g o M a g a z i n e P A R T N E R e v e n t s & p r o m o t i o n s
GET IT IN YOUR INBOX: Sign up at sandiegomagazine.com/enewsletters
READ THE BLOG: Visit sandiegomagazine.com/happenings
San Diego Magazine Partner Events & Promotions
HAPPENINGS
March 14, 2015Vive la France Gala & Auction: From Roots in Le Puy, To Our Home in San Diego in 1882Join us for the 30th Annual Academy of Our Lady of Peace Gala and Auction: Vive La France. From aerialists to fine wines, this benefit will boost the Carondelet Annual Fund directly benefitting our young women and OLP’s long tradition of academic excellence. Enjoy a French Riviera cocktail party, silent auction, musical performances, delicious French Dinner, and desserts. Tickets are $125 each or $1,882 for a VIP Experience table. Tickets at aolp.org
March 7, 2015Best Coast Beer FestEmbarcadero Park SouthTaste over 100 beers from the West Coast’s craft breweries, enjoy the sweet sounds of local bands and a sensible lunch from the food truck alley. To re-cap: You. Beer. Music. Food trucks. San Diego Bay. The whole shebang. There is no physical way in the universe you can enjoy a day better than this. We’ve done the research. It’s science. Visit bestcoastbeerfest.com
March 7, 2015Finish Chelsea’s RunJoin us Saturday, March 7, 2015 in Balboa Park for the 5th Annual Finish Chelsea’s Run 5K and Family Festival. Funds raised fuel Chelsea’s Light Sunflower Scholarship Fund and the expansion of Chelsea’s Law, as well as Girl Scouts San Diego educational scholarships. Log on to learn more and register today at chelseaslight.org. Questions? Call 760.692.2900 or email ChelseasRunInfo@inmotionevents.com
March 22, 2015Blessing of the VinesSouth Coast Winery Resort & SpaIt’s that time! Spring is in the air and South Coast Winery Resort & Spa is kicking off it’s wine growing season in grand celebration. Come and celebrate in pure unabashed South Coast Splendor as our vines get blessed by a special invocation and prepare to light up our world with new growth and the promise of a fruitful harvest. Big kids and little ones join in the fun with plenty of games and fun-filled activities. Louie Cruiz Beltran and his Latin Jazz Trio will have you up on your feet and dancing the night away. Plenty of great food and award winning wine add to the festivities. Visit wineresort.com
186 SAN DIEGO MAGAZINE MARCH 2015
A D V E R T I S I N G • P R O M O T I O N
®
D o n ’ t m i s s o u t o n S a n D i e g o M a g a z i n e P A R T N E R e v e n t s & p r o m o t i o n s
GET IT IN YOUR INBOX: Sign up at sandiegomagazine.com/enewsletters
READ THE BLOG: Visit sandiegomagazine.com/happenings
PRESS COVERAGE (San Diego Event)
Timelapse
Click on the image to see the footage
PBS news San diego CW
San Diego Magazine Partner Events & Promotions
HAPPENINGS
March 14, 2015Vive la France Gala & Auction: From Roots in Le Puy, To Our Home in San Diego in 1882Join us for the 30th Annual Academy of Our Lady of Peace Gala and Auction: Vive La France. From aerialists to fine wines, this benefit will boost the Carondelet Annual Fund directly benefitting our young women and OLP’s long tradition of academic excellence. Enjoy a French Riviera cocktail party, silent auction, musical performances, delicious French Dinner, and desserts. Tickets are $125 each or $1,882 for a VIP Experience table. Tickets at aolp.org
March 7, 2015Best Coast Beer FestEmbarcadero Park SouthTaste over 100 beers from the West Coast’s craft breweries, enjoy the sweet sounds of local bands and a sensible lunch from the food truck alley. To re-cap: You. Beer. Music. Food trucks. San Diego Bay. The whole shebang. There is no physical way in the universe you can enjoy a day better than this. We’ve done the research. It’s science. Visit bestcoastbeerfest.com
March 7, 2015Finish Chelsea’s RunJoin us Saturday, March 7, 2015 in Balboa Park for the 5th Annual Finish Chelsea’s Run 5K and Family Festival. Funds raised fuel Chelsea’s Light Sunflower Scholarship Fund and the expansion of Chelsea’s Law, as well as Girl Scouts San Diego educational scholarships. Log on to learn more and register today at chelseaslight.org. Questions? Call 760.692.2900 or email ChelseasRunInfo@inmotionevents.com
March 22, 2015Blessing of the VinesSouth Coast Winery Resort & SpaIt’s that time! Spring is in the air and South Coast Winery Resort & Spa is kicking off it’s wine growing season in grand celebration. Come and celebrate in pure unabashed South Coast Splendor as our vines get blessed by a special invocation and prepare to light up our world with new growth and the promise of a fruitful harvest. Big kids and little ones join in the fun with plenty of games and fun-filled activities. Louie Cruiz Beltran and his Latin Jazz Trio will have you up on your feet and dancing the night away. Plenty of great food and award winning wine add to the festivities. Visit wineresort.com
186 SAN DIEGO MAGAZINE MARCH 2015
A D V E R T I S I N G • P R O M O T I O N
®
D o n ’ t m i s s o u t o n S a n D i e g o M a g a z i n e P A R T N E R e v e n t s & p r o m o t i o n s
GET IT IN YOUR INBOX: Sign up at sandiegomagazine.com/enewsletters
READ THE BLOG: Visit sandiegomagazine.com/happenings
S P O N S O R S H I P I N F O R M AT I O N
WEBSITE
WEBSITE STATS
BestCoastBeerFest.com is a professional designed website promoting the festival. Grand Park will be prominently featured on the site, which most importantly sees lots of traffic.
• Two months before the event – average 285 visitors per day• One month before the event – average 850 visitors per day• Two weeks before the event – average 1532 visitors per day• One week before the event – average 2032 visitors per day• Two days before – 4,466 visitors• One day before – 7112 visitors• Day of event – 6571 visitors
S P O N S O R S H I P I N F O R M AT I O N
IN CLOSINGYou rock, we rock - let’s rock together. We hope this proposal has given you some insight as to how Best Coast Beer Fest can provide value to you and look forward to partnering with you on a very successful event.
If you have any questions feel free to contact: Amy Ulkutekin 619.501.1695 info@bestcoastbeerfest.com
S P O N S O R S H I P I N F O R M AT I O N
SPONSOR REGISTRATION FORMGrand Park – los angeles
October 10, 2015
Company Name:
Main Contact:
Address:
Phone:
Email:
Business Description:
Sponsorship Level Interested in:
Please return this registration form by July 15, 2015 to info@bestcoastbeerfest.com