Post on 12-Jun-2015
Australian Mobile Australian Mobile Telecommunications AssociationTelecommunications Association
MOBILE NATION MOBILE NATION
PRODUCTIVITY PRODUCTIVITY OPPORTUNITIESOPPORTUNITIES
INFRASTRUCTURE INFRASTRUCTURE CHALLENGESCHALLENGES
Chris AlthausChief Executive Officer
Mobile + Broadband +Mobile + Broadband +
4 Screen World 4 Screen World 1st Screen - Converged Devices1st Screen - Converged Devices
SmartPhones - TabletsSmartPhones - Tablets
Top ten activities Top ten activities performed on smartphonesperformed on smartphones
Mobile Nation: Device to PlatformMobile Nation: Device to Platform
Wider and better access to knowledge
ICT literacy development
Distance learning
M-Education
M-Government
Enhanced public services delivery
Public administration efficiency
Transparency Utility service
delivery
Tele-diagnosis and service access
Monitoring of health indicators
Secure health records Training of health
professionals
M-Health
M-Environment Public alert
system Climate
monitoring Flood
management Emergency
Services Transport
solutions
M-Employment Development of
ICT work force Tele-working to
connect remote areas to main office
M-commerce for extended network of customers and suppliers
transactions (efficiency) for supply chain and payment
M-Business
Productivity gains: $12-17 billion by 2025
Reverse decline in productivity growth
2013 Mobile Nation Deloitte Access Economics
Mobile NationMobile Nation
Global Traffic 2010 - 2018
Mobile broadband annual traffic Mobile broadband annual traffic projections Australia projections Australia
2009 to 20142009 to 2014
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2009 2010 2011 2012 2013 2014
Year ending 30 June
An
nu
al t
raff
ic (
GB
, m
illio
ns)
Moderate growth Accelerated growth
Source: Network Strategies 2010
“There is widespread recognition that mobile broadband services are an economic enabler within society and the provision of these services, technologies and applications in the wider community is in the public interest.”
Source: 2011 ACMA “Towards 2020 Future spectrum requirements for mobile broadband”
Meeting customer demand for quality user experiences with latest generation mobile devices, apps and services depends on industry investment in:•latest generation technology•network infrastructure and •radio-frequency spectrum
Infrastructure ChallengesInfrastructure Challenges
Global Spectrum Demand - ITUGlobal Spectrum Demand - ITU
“Every day we are not freeing up spectrum for mobile broadband is another day we are not fulfilling our potential .”
“ The clock is ticking on our mobile future, and we cannot solve our mobile challenges by snapping our fingers ; we must act without delay to free up spectrum for mobile
broadband.”
FCC Chairman Julius Genachowski – 16 March 2011
Policy Principles - 2013 ElectionPolicy Principles - 2013 Election
Principle 1A policy framework that recognises and promotes continued mobile industry investment in latest generation mobile technologies and infrastructure will maximise the productivity and connectivity benefits to Australian consumers, businesses, organisations and governments.
Principle 2Regulation must be minimised and red tape reduced to ensure the productivity and connectivity benefits of mobile broadband are realised.
Principle 3It is essential that the Australian Government develops a clearly defined spectrum policy that includes long-term arrangements to meet future spectrum requirements for mobile data and broadband services.
THANK YOU