Post on 23-Jun-2018
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Sceptre House7-9 Castle StreetLuton, LU1 3AJwww.capv.com
Copyright© InfoTrends
Southern European Cartridge Market Overview 2003-2008
Communication Supplies Consulting Service Europe
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Southern European Cartridge Market - Agenda- Introduction Infotrends/CAP Ventures
- HW Dynamics by Technology
- All In-One Toner Cartridge Market (OEM/Aftermarket)
- Colour Toner Cartridge Market
- Inkjet Cartridge Market (OEM/Aftermarket)
- Conclusion
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Detailed InfoTrends/CAPV Market Segmentation
Environments SF & MF Printers SF & MF Copiers SF & MF FaxBlack/White Black/White
HIGH-END HIGH-END HIGH-END80 ppm + 70cpm+
Production & Line Printers Seg 5&6POD POD
Datacentre Office ReproMIDRANGE MIDRANGE MIDRANGE
40 to 79 ppm 46 to 69 cpm Wkgrp2 Toner WorkGroup (POD) Seg 4 (POD)
Wkgrp 1 Toner SF & MF13 to 39 ppm 20 to 45 cpm Wkgrp 1 TTR SF & MF
Seg2&3 Wkgrp 1 IJ SF & MFLOW-END LOW-END LOW-END
Personal Toner SF & MF0 to 12 ppm 0 to 19 cpm Personal TTR SF & MF
& Serial Matrix PC & Seg 1 Personal IJ SF & MFDirect Thermal
PersonalConsumer <$100
Personal use $100-249Prosumer $250-395
POD3 to 8 cpm
POD
15+ cpmPOD
9 to 14 cpm
Colour
24 cpm +Prodn Copier/Printer
Colour
24 ppm +Digital Press
17 +ppm
9 to 16 ppm
POD
Professional Inkjet >$395
0 to 8 ppm
(Inkjet only)
UCP
UCP
UCP
UCP= Universal Copier Printer POD= Print On DemandSF= Single Function MF = Multifunction
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South European Marking Supplies Market at Retail2003 – 2008
47%
33%
16%
2%
1%1%
Ink Cartridges
Toner inclcartcassPhotoconductors
Developer
Impact Ribbons
Thermal Ribbons
48%
36%
14%2%
2003 2008
$ 3.5 billion $ 4.5 billion
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Sceptre House7-9 Castle StreetLuton, LU1 3AJwww.capv.com
Copyright© InfoTrends
HW Dynamics by Technology
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South European Installed Base Inkjet, Mono/Colour Laser Printer Units / 2004
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
Inkjet Mono Laser Colour Laser
PortugalSpainItaly
K U
nits
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South European Installed Base (K) AIO Cartridge Printers / 2003-2008
0
400
800
1200
1600
2000
2400
2800
2003 2004 2005 2006 2007 2008
25+ ppm13-24 ppm7-12 ppm0-6 ppm
CAGR 3.5%
K U
nits
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South European Installed Base (K) Workgroup Colour Page Printer / 2003-2008
0
100
200
300
400
500
600
700
800
2003 2004 2005 2006 2007 2008
SF MF
CAGR +34.1%
K U
nits
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South European Inkjet Printer and Fax Installed Base K Units 2003 – 2008
0
2000
4000
6000
8000
10000
12000
14000
16000
2003 2004 2005 2006 2007 2008
SF Inkjet PrinterMF Inkjet PrinterSF FaxMF Fax
Inkjet Printer = CAGR +4.5%Inkjet Fax = CAGR -2.0%
K U
nits
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Southern European Total All-in-One Toner CartridgesUnits Millions 2003-2008
0
2
4
6
8
10
2003 2004 2005 2006 2007 2008
25+ ppm13-24 ppm7-12 ppm0-6 ppm
CAGR +2.7%Million Units
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Southern European Aftermarket AIO Toner Cartridges Volume UnitsMillions 2003-2008
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2003 2004 2005 2006 2007 2008
25+ ppm13-24 ppm7-12 ppm0-6 ppm
CAGR +1.3%Million Units
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South European OEM Trends in All-in-one-Toner Cartridges (Mono) 2003 - 2008
• Continued Shift up the Mono Speed Segments– Following Trend of Installed base– Colour replaces some mono devices
• 13-24 ppm and 25ppm plus now the key part of the Market– Growth in 25ppm Plus
• Market very Fragmented (many engines)
• Increasing Number of MFPs at the Higher End – Looking to compete with the Copier Market
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Southern European AIO Toner Cartridge Aftermarket (Mono)
• Southern European remanufacturing - situation– Large number Cartridge brokers (observation)– Italy has chip and toner manufacturers – Larger number of smaller companies– Experimenting
• 2003 and 2004 Flat year for the Aftermarket– Lots of new engines from OEMs requires investment from
aftermarket– Less consolidation
• Some Key Issues in the Market– Knock-on margin squeeze for aftermarket (Wholesalers)– House Brands / Quality
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Sceptre House7-9 Castle StreetLuton, LU1 3AJwww.capv.com
Copyright© InfoTrends
South European Colour Toner Cartridge Market
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South European Workgroup Colour Laser Shipment Proportions by Vendor - 2004
0%
20%
40%
60%
80%
100%
Italy Spain Portugal
DankaCPGIBMSamsungNRGTally GenicomKyocera MitaLexmarkRicohBrotherMinolta QMSXeroxOKIEpsonHewlett-Packard
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Only 50% of Prints done are in Colour
53.6%
24.6% 29.9% 23.6%
21.8% 19.5% 19.7%
56.7%
50.6%
0%
20%
40%
60%
80%
100%
Colour Copier Colour Laser Printer Inkjet Printer
Full graphicimages
Spot colour
Black and whiteonly
N= 88 142 181
What percentage of your monthly output corresponds to the following categories?
Percentage of Respondents
Source: Future of Document Device Study 2005
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South European OEM Trends in Colour Toner Kits/Cartridges (Colour) 2003 - 2008
• High CAGR Growth Rate Colour Toner Cartridges – Following Trend of Shipments and Installed base
• Vendors still fighting for Market Share
• Usage of Chemically Grown Toner (HP/Canon)
• Distributors of cartridge parts and components
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South European Aftermarket TrendsAIO Toner Cartridge Market (Colour)
• Still low AM Colour Volumes, however growing, future business
• Technical Burden/Risk, Toner
• Empties
• Knowledge (Product/Market)
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Sceptre House7-9 Castle StreetLuton, LU1 3AJwww.capv.com
Copyright© InfoTrends
South European Inkjet Cartridge Market
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Inkjet Printer Shipment Shares by vendor and country - 2004
0%
20%
40%
60%
80%
100%
Italy Spain Portugal
BrotherOlivettiDellCanonLexmarkHewlett-PackardEpson
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South European Inkjet Printer and Fax Cartridges K Units & Total Revenue € millions 2003 - 2008
0
10
20
30
40
50
60
70
80
90
2003 2004 2005 2006 2007 20080
500
1000
1500
2000
2500
MF PrinterSF PrinterMF FaxSF FaxTotal Revenue
Revenue (EUR m)Units (m) 2003: 59.3 m 2008: 76.2 m
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South European Inkjet Cartridge Trends
• Inkjet cartridge prices stable – Users printing photos at home (Costs Retail/Home/Work
A4, A5)– Print from various locations (Retail, Home, etc.)
• Inkjet Printing Packs Launched – Ink and Paper for a Specific Number of Pages – Easier to
Compare Costs– i.e. PicturePack and PhotoPack from Epson
• Vendors move away from integrated to tanks and visa verse • Growth of Snapshot Sized Printers• Inkjet competes with Colour Laser (print volume)
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OEM vs Aftermarket Inkjet Printer Cartridge Units Millions2003 - 2008
0
10
20
30
40
50
60
70
80
2003 2004 2005 2006 2007 2008
AMOEM
59.3 m 76.2 m
11.3% 12.2%
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South European Inkjet Aftermarket Trends
• AM share around 10-13%
• AM potential in the Southern EU market
• Inkjet AM largely influenced by bigger players from other countries
• Demand for high quality inkjet cartridges
• Chinese companies have their stake in the markets