Post on 02-Jan-2016
Sourcing Time
Gavin Heaton@servantofchaos
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
I believe humans get a
lot done, not because
we're smart, but
because we have
thumbs so we can make
coffee.
~Flash Rosenberg
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
SocialMediaJobs“Connecting the
connectors”
A community that did not
exist. It came about
overnight.
But was years in the
gestation.
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
#coffeemorningsIt all began five years
ago.
It was time to meet.
It was time to get real.
It was time to put a face
to the name.
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
#coffeemorningsBut who are you?
What do you look like?
Maybe I will only know
you by your intention
and the strange glint in
your eye.http://bit.ly/sydcoffee
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
#coffeemorningsLike a blind date.
Like a speed dating
event.
But scarier.
Now you really needed
luck.
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
#coffeemorningsWhat’s a blogger?
What planet are they
from?
What’s a blog, anyway?
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
#coffeemorningsThe light went on.
Social connectivity was
changing the way that
we behaved and
interacted.
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Social ConnectivityIt wasn’t random.
We knew plenty about
each other – but it wasn’t
personal. It was social.
It was also weird and
exciting. And time flew.
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
The paradox
Blogging seemed to hark
back to the age old
principles of publishing,
but re-imagined it riding
a wave of light.
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Accelerating change
New platforms and
technologies kept
emerging.
But clients weren’t ready.
We weren’t ready.
I was holding on for dear
life.
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Knowledge
Once upon a time it was
possible to know all there
was to know about the
world.
The Renaissance Man
was an aspirational ideal.
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Knowledge Doubles
Kurzweil shows that
knowledge doubles every
year and has been doing
every year since the 60s.
How do we deal with this
avalanche of information?
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Eric Schmidt, Google
Between the dawn of
civilization through
2003, five exabytes of
data was created ... Now
that much is created
every TWO days.
“
”
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Moore’s Law
Computing power
doubles every two
years.
BUT technology also
gets smaller and
cheaper!
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Tech innovation
There’s more power in
your hand than what put
man on the moon
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Publishing
During work experience
at the Sydney Morning
Herald I was given a
piece of hot metal type
with my name on it. It’s
now an alien relic.
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Job search in the 80s
Sourcing was simpler.
You placed an ad.
And waited.
And chose.
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Changing Landscape
But it’s not all due to
social connection.
Or to technological
innovation.
The landscape was
changing because we
were changing.
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
We are getting older
McCrindle Research, Bridging the Gaphttp://bit.ly/rdKQvs
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
ABS in 2008:
Australians aged 15-64:
-13.5 million (2008)
- 16 million (2051)
Proportion of total
population aged 15-64:
-68% in 2007
-57% in 2051
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Generational shift
In 2006 = 218,000
Australians turned 60
In 2007 = 258,000
Australians turned 60
In 2008 there were more
people retiring from rather
than joining the workforce
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
The reality?
Every business is, in
effect, only a generation
away from extinction
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
What do we know?
This shift is not just about
demographics. It’s also
about knowledge.
Gen Y make up 21% of
the workforce.
By 2020 they will reach
35%
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Talent squeeze
Corporate knowledge and
commercial experience will
leave with the Boomers
We will face a skill and
experience gap – and be
competing over a smaller
workforce
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Marketing mindset
Marketing itself is changing.
It’s no longer about “reaching”
a “target audience”.
I blame social connectivity,
technological innovation and
the changing landscape
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Marketing mindset
“Engage”?
“Dialogue”?
“Join the Conversation”?
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Level playing field
On the web a one
person business looks as
professional as a 1000
person multinational
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Level playing field
The level playing field
extended beyond
business.
It reached into our lives.
Into our homes.
And it shifted the balance
of power between us all.
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Who uses ...
LinkedIn?
Facebook?
Twitter?
eBay?
YouTube? – view or
upload?
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Three TV networks
60 years of content
365 days per year
24 hours per day
= 1 ½ million hours of
content
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
YouTube
Every six weeks the
same amount of content
is uploaded to YouTube
13 million hours of
content were uploaded
during 2010.http://youtube.com/t/press_statistics
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
48 hours of video ...
Is uploaded every
minute.
For an audience of less
than 100 people
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
150
The “Dunbar Number”
Google it now.
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
“Prosumers”
No longer passive
consumers
We are producers
Customers
Suppliers
Innovators
The biggest shift of all.
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
“Social” wins
Innovation now starts with
consumers
As knowledge explodes and
technology accelerates, we
turn back to our human
competitive advantage.
We get social.
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Corporate rep:
Transparent and honest business
practices – 65%
Company I can trust – 65%
Treats employees well – 63%
Financial returns to investors –
39%
Widely admired leadership – 39%Edelman Trust Barometer Global Report
http://bit.ly/qsYrVK
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Gen Y to Gen Why
“Business must align
profit and purpose for
social benefit”Edelman Trust Barometer Global Report
http://bit.ly/qsYrVK
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Over the horizon
We need to appeal to
Gen Why before we
need them
Pre-employee branding
How do we create and
build trust?
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
An example
A stranger on a plane
In my industry
A graduate
Her first professional
role
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Nerds
Every industry has its
nerds
They are the ones that
drive your innovation
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Nerds are hot
With hotness comes
profile
Or what we call “brand
awareness”
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
But sometimes ...
It can be hard to be
“hot” when you dress
like Elmer Fudd
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Not sexy enough?
How can you change
your mojo so that it
speaks to the brightest
and shiniest candidates?
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
People like me?
Shift away from “people like
me” towards:
Academics and experts – 70%
Company experts – 64%
CEOs – 50%Edelman Trust Barometer Global Report
http://bit.ly/qsYrVK
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Expand your ecosystem
University Alliance
Community
Funded chairs
Provided scholarships
Communicated value
A sense of community gravity
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Four phases of Community Growth
Map audience presence
Seed community
Cultivate conversation
s
Harvest for impact
Who
Where
What
Objectives
Content
Value
Host
Engage
Ecosystem
Sourcing leads
Access to talent
Influence
Insight
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Three Cs of Community Engagement
Content• Source• Transform• Coach• Tag + Spotlight• Consumption
Cadence• Timing + Pace• Orchestration• Message Discipline• Ride the Waves
Conversation• Monitor + Respond• Identify + Leverage
Influencers• Collaboration• Drive + Leverage
Campaigns
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Share the message
But own the destination.
Deal yourself into the
conversation
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Who is thinking ...
This all takes time?
BUT
Properly done, it saves time
Saves money
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Get started?
Coffee mornings started five
years ago
Malcolm Gladwell claims
expertise takes 10,000 hours
Are you playing catch-up?
Sourcing Time: Australasian Sourcing Summit 2011
Servantofchaos.com
Clock ticking?
What is happening for you
and your business?
Who does the clock tick for?