Unit 51 Page Layout & Design Sources Table Name: Madison BrownPage Layout Design: Michael Kors Advert

*P = Primary source *S= Secondary source

Asset(LO2)

Include screenshot of text, image, photograph

etc.

Describe the Asset(LO2)

What is the purpose of the asset?

Is the asset copyrighted?

Produced by(LO2)

Secondary Source: Include URL, print title/issue etc. for

secondary source.

Primary Source: Explain how you produced it e.g.

photograph, own original copy, illustration

The editing I did to this asset(LO3)

Screenshot stages of process for evidence

Text: condensing text, shortening text, checking and correcting facts and accuracy, correcting writing

style e.g. SPAG, style

Images: scanning, manipulation e.g. scaling, cropping, colour,

effect, filters, resolution

Where I used it(LO2)

The purpose of this asset is to promote the new Michael Kors backpack.

I looked at existing Michael Kors adverts to see how they promote their products. I then took photos by using a digital SLR camera in a photography studio to create a photo that I thought looked professional and fulfilled Michael Kors conventions. I used lighting to enhance the

I put the image onto an A4 page on Photoshop and cropped the image so that it fit correctly. I then realised

I used this as the main image of my Michael Kors advert.

image and then inserted it into Photoshop.

that the colour of the image wasn’t as bright as I had hoped and therefore didn’t look as professional and attractive so I decided to add effects to the image. I added brightness, contrast and highlight to the image to enhance it.

The purpose of this image is to present to the audience that this is a Michael Kors advert by using the well-known logo.

http://s2.q4cdn.com/702269136/files/design/Black-MK-Logo_desktop_326ppi.png

I used the magic wand tool in order to remove the white background around the image and then made the text bigger so that it fit my advert.

I used this at the top of my advert which made it look conventional.