New Media Strategies & Paradigms | Jaki Levy

New Media Strategies & Paradigms | Jaki Levy

Misnomer as Case StudyNew ParadigmsNew Spaces

New Media Strategies & Paradigms | Jaki Levy

thank you

New Media Strategies & Paradigms | Jaki Levy

http://shifthappens.wikispaces.com/

Social media strategy

“You can’t approach new media with old thinking.”

New Media Strategies & Paradigms | Jaki Levy

New Media Strategies & Paradigms | Jaki Levy

excercise

New StrategiesNew Roles

New Media Strategies & Paradigms | Jaki Levy

LaniJason

Brooke

New Media

New Media Strategies & Paradigms | Jaki Levy

New Media Strategies & Paradigms | Jaki Levy

New ParadigmsforNew Media

LaniJason

Brooke

New Media Strategies & Paradigms | Jaki Levy

New Media Strategies & Paradigms | Jaki Levy

New Media Strategies & Paradigms | Jaki Levy New Media Strategies & Paradigms | Jaki Levy

“For people who want to be better informed, the Internet itself is the key. For those who want to join the process, the Web is where we merely start.”

- Dan Gillmor, We the Media

Picture of Audience Feedback

from flickr or site

USER GENERATED CONTENT

New Media Strategies & Paradigms | Jaki Levy

New Media Strategies & Paradigms | Jaki Levy

• Deepen - connect with previous audience members.

• Broaden - NEW audience members who are current base. Familiar community, but new folks.

• Diversifying - New audience members from new communities.

CUSTOMERS v AUDIENCE

New Media Strategies & Paradigms | Jaki Levy

How we won IdeaBlob by deepening our relationships

New Media Strategies & Paradigms | Jaki Levy

Nine Inch Nails

ARG’s

High Quality, Downloadable Recordings

Video remixes

Fan Media

New Media Strategies & Paradigms | Jaki Levy

Quality

Distribution

(-)

(-)

(+)

(+)

*Latest tech

(mp3’s, streaming, podcasts)

Steve Reich in Toronto*(live)

NIN Downloads*

New Media Strategies & Paradigms | Jaki Levy

PUSH or PULL ?

New Media Strategies & Paradigms | Jaki Levy

How can you reach us?

LaniJason

Brooke

New Media Strategies & Paradigms | Jaki Levy

New Media Strategies & Paradigms | Jaki Levy

How should you reach us?

LaniJason

Brooke

New Media Strategies & Paradigms | Jaki Levy

New Media Strategies & Paradigms | Jaki Levy

•Peer-to-Peer campaign: are you letting your audiences work for you?

•Do you provide links to videos + social network in emails?

•Syndicating: where else does it go?

•How are you using this to draw in NEW audiences (outside your own site)?

•Are you allowing audiences to embed, download or stream your content?

PUSH or PULL ?

New Media Strategies & Paradigms | Jaki Levy

New Media Strategies & Paradigms | Jaki Levy

Group Action Just Got Easier-Clay Shirky“Here Comes Everybody”

Sharing

Conversation

Collective Action

New Media Strategies & Paradigms | Jaki Levy

Group Action Just Got Easier

New Media Strategies & Paradigms | Jaki Levy

Group Action Just Got Easier

New Media Strategies & Paradigms | Jaki Levy

Freemium

New Media Strategies & Paradigms | Jaki Levy

Freemium : CALYPSO

New Media Strategies & Paradigms | Jaki Levy

thoughts ?

New Media Strategies & Paradigms | Jaki Levy

Jaki Levy

jaki@misnomer.org

www.misnomer.org

www.jakilevy.com