SOP OC COMM

BEKERJA

Wednesday, September 7, 11

BERKARYACommunication Department 11/12

dedicated to my beloved OCs Communication

BUKAN BEKERJA

WHAT SHOULD I CREATE AS

OC COMMUNICATION?Idea

Creative

ImpactNo BOX in our mind

Brand Experience

Brand ManagementPublic Relationship

Useful Information

LOUDRight Key Message

LEADERSHIP Influencing

Communicate

BUT WHERE CAN I FIND

IDEA ?

HOW CAN I KNOW THE NEEDS OF PEOPLE RIGHT

IDEAS ARE THE ROOT OF

CREATION

Everything in this world can be idea for every creation. The things that we need to do is go out from our comfort zone, see everything, observe surrounding, give a meaning to everything

that we see, and live the life!@antiik

PRE-EVENT

COMMUNICATION PLANwrite down your plan in order to make the execution of your

idea run systematically

1). what’s insideCommunication Plan?

what’s insideCommunication Plan?

when you know what your objective / goals of your project,

SET OBJECTIVE / GOALS

when you know what your objective / goals of your project,you will know where you should go and what you want to achieve

with your team.

break it into specific goals, so that you’ll know what the things that you really want to achieve with your team members

UNDERSTAND YOUR TARGET AUDIENCE

Target Audience (TA) is different with Target Market (TM)

Target Market is a group of customers that the business has decided to aim its marketing efforts and ultimately its product

Target Audience is a group of customers that we know deeply about their behaviors, interest, & psychographic

in AIESEC, we have our own Target Audience or Stakeholders

Supporters

financial and in-kind (organizations, companies, GO, NGO, faculties), alumni, high profile people, board of advisors

Members

Supporters

Members

Supporters

young people, potential members, people who enjoy challenges, open minded people, AIESEC members

Members

Supporters

Enablers

Members

Supporters

Enablers

potential TN takers, learning partners, faculties, companies interested in similar issues, mentors, individuals with specific skills

UNDERSTAND YOUR TA’S INSIGHT

Understand the basic needs / insight that your TA interest with or want. It will help you to align your project with TA’s insight, so that your TA will feel that they need your product, which is your

project.

What are the benefits that you’ll offer to your TA through your project?

set KEY MESSAGE!

key point that you want to say to your each TA

set KEY MESSAGE!

set communication channel!choose the channel that you’ll use to promote your project.

do a research first!

set KEY MESSAGE!

do a research first!

set KEY MESSAGE!

do a research first!set TIMELINE!

arrange the schedule of your project promotion & obey it

2) TEASE AD

2) TEASE ADis one of advertising medias to tease everyone about your upcoming project

give incomplete info that can tease and make everyone curious

D-1 month tease ad has to be delivered to comm dept.

D-3 weeks tease ad published

Tease Ad campaign for 6 days

You can make video teaser instead of poster!

ADLIBS RADIO &NEWSLETTER

Promote 5W+1H info of your project in our Media Partner : TRAX FM, SS FM, PRO ALMA

You may raise your own media partner as your project partner. Considering a lot of projects need brand exposure in media

D-1 week adlibs has to be delivered to comm dept.

D- 5 adlibs has to be delivered to media partner

OPEN BOOTH4)

OPEN BOOTHto increase the awareness of your project among your TA

OPEN BOOTH

D-3 until D-1 before running your project

to increase the awareness of your project among your TA

OPEN BOOTH

Online Campaign D-1 before & during open booth

OPEN BOOTH

Get the contact of your TA that coming to your booth

OPEN BOOTH

Get the contact of your TA that coming to your booth

Send them SMS to remind them to come to your project

ADVERTISING MEDIA

D-3 weeks poster / video has to be delivered in comm dept.

ADVERTISING MEDIA

D-2 weeks poster / video published

ADVERTISING MEDIA

Promote your project in social media or direct selling everyday

ADVERTISING MEDIA

Promote your project in social media or direct selling everyday

Please make it attractive, informative & be detail!

MEDIA INVITATION6)

MEDIA INVITATIONSend media invitation to mass media, so they can report your project

D- 7 ask the media invitation to comm dept.

D- 4 send it to mass media

During the project, approach reporter that come, ask contact of them

VIDEO OPENING & CLOSING

D-3 make the video opening & closing of your project

you can ask suggestion to comm dept.

THE DAY !

LIVE TWEETwww.visibletweets.com

LIVE TWEET

Documentation

www.visibletweets.com

LIVE TWEET

Documentation

ask contact of reporters that come

www.visibletweets.com

POST - EVENT

MAKE REPORT OF YOUR EVENT

make article of your event

send it to mass media / e-news

get the proof of your project exposure in mass media

make article of your event

newsletter

broadcast proof in radio & TV

send it to mass media / e-news

PUBLISH IN SOCIAL MEDIAweb

myaiesec.net

facebook

twitter

Standard Operating Procedureof Poster

&Wednesday, September 7, 11

Standard Operating Procedureof Adlibs, Press Release, Media

Invitation

OC COMM ISN’T ALL ABOUT MAKING POSTERS !

more than that, it’s about how you package your project

so that people can feel your brand,

and feel the AIESEC brand experience,

moreover feel the impact that you’re promising

remember: YOU ARE THE BRAND OF AIESEC !

GOOD LUCK !

let’s engage more AIESEC stakeholders in Central Java to enhance the AIESEC Brand Experience

SOP OC COMM

Technology

Transcript of SOP OC COMM

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