AD LTV as a SERVICE

What is SOOMLA TRACEBACK?

We developed unique technology that Traces-back Ad Revenue to Specific users

Our dashboard also helps get visibility into the advertising black box

Our customers have LTV = IAP LTV + Ad LTV They use us to factor Ad LTV when doing CPI < LTV

Traceback Engine

Algorithms determine the revenue of each

impression

TRACEBACK Agent extracts data from each ad-network

AD REVENUE EVENTS

Ad interactionDevice level data

Ad network dataAd type

CPC bid levelsNetwork biz model

Ad network identityAttribution data

CPM bid levelsCreative used

CPI bid levelsAdvertiser identity

Traceback Difference

Traceback finds the real time price

for each impression

Christian Calderon, CRO, KetchappeCPMs can change drastically between segments. When making decisions with millions of dollars on the line, using an average CPM value is far less accurate than actual segment values.

eCPM - $72

eCPM - $0.2

Factor Ad LTV When Calculating CPI < LTV

Some ad-groups are yielding 3x as much Ad LTV as

others

Standard ROI Calculation

$0

$1

$2

$3

CPI LTV (IAP only)

ROI - Campaign for Females/18-24

Traceback reveals the ad revenue for a specific campaign. UA teams discover a new profitable segment

Using SOOMLA TRACEBACK

$0

$1

$2

$3

CPI LTV ( IAP + ADS)

Discover New Segments with CPI < LTV

Find "ad whales" and use demographic

targeting or lookalikes to get

more

Data PipeliningStream ad LTV data to other analytics platforms

View Traceback Data in FB

Having the Ad LTV in FB gives your Media

Buyers an edge

Coming Soon: Traceback Data in Appsflyer

Get Ad revenue in Appsflyer - cost and return in one place

Attribute Ad Revenue to A/B Groups

Improve your ad monetization by trying

different setups

Coming Soon: Waterfall Analysis

Find opportunities to improve your

mediation

Compare eCPMs for 1st impression, 2nd impression,

etc.

Coming Soon: Waterfall Analysis

Identify the right setting for your frequency cap

Coming Soon: eCPM Decay Tracking

Coming Soon: Advertisers Breakdown

Find advertisers that yield higher eCPM and ones that drive

users away

Ad Network Support

Install our Drop-in SDK in Minutes

For full instructions go to http://traceback.soom.la

Drag and drop Traceback SDK in your project

Drag and drop adapter for each ad networks

Copy-paste a token for each ad network

Data Protection Guaranteed

We know how valuable your data is. That’s why we’re extremely meticulous about data security.

All data collection is executed over secure protocols. We store the raw data, aggregations and credentials with the highest levels of encryption.

Your data is yours only.

Pricing

Monthly subscription fee based on MAU volume($1,199 monthly minimum)

For 1M MAU - Dashboard only - $1,199/month For 1M MAU - w/ data pipelining - $2,999/month For 10M MAU - w/ data pipelining - $16,999/month

Discounts for long term commitmentsQuarterly 15% discount Annual 35% discount

Thank you!