Post on 22-Dec-2015
Contents
• Who is who in SPE Digital Policy• Overall policy aims• SPE policy on DRM and stream protection• SPE Usage rules for VOD, SVOD and EST• Network PVR and other “hot” areas• UltraViolet update
TECHNOLOGY AND DIGITAL POLICY OVERVIEW
Mitch Singer, EVP and Chief Digital Strategy Officer
Christopher Taylor, Director for Technology. Lead for content protectionTechnical reviews.
Spencer Stephens,EVP and Chief Technology Officer
Tim Wright,VP for New Media and Technology.
Lead for content protection on content licensing
worldwide
DIGITAL POLICY TEAM – Sony Pictures Entertainment
Andrew Livingston,Manager, Digital Policy
Digital policy and content protection on European content licensing
• Ensuring Sony Pictures’ content is adequately protected across all distribution channels
Theatrical Early window Home entertainment: (Physical), VOD, EST Pay TV SVOD Basic TV, Free broadcast and AVOD windows
• Ensuring consistency of the usage model globally• Ensuring SPE licensees have compelling and user friendly services to deliver our films and TV with
AIMS OF DIGITAL POLICY
• UltraViolet has approved:- 5 Approved DRMs for download and streaming of
UltraViolet content - 9 more Approved Streaming Formats for stream
protection• SPE approve these 14 by default for use in any content license• Licensees are encouraged to use an UltraViolet DRM
where possible- SPE does not mandate this
• Licensees are strongly discouraged from developing their own DRM or content protection system
• “Industry standard and widely used conditional access systems” accepted for Basic TV• Adobe RTMPE (Real Time Media Protocol, Encrypted)
has been broken several times and is NOT approved
APPROVED DRMS AND STREAM PROTECTION
UltraViolet approved DRMs• Marlin Broadband• Microsoft Playready• CMLA Open Mobile Alliance (OMA) DRM Version 2• Adobe Flash Access 2.0 (not Adobe’s Flash streaming
product)• Widevine Cypher ®
Approved Stream Protection Methods• Cisco PowerKey• Marlin MS3 (Marlin Simple Secure Streaming)• Microsoft Mediarooms• Motorola MediaCipher• Motorola Encryptonite (also known as SecureMedia
Encryptonite)• Nagra (Media ACCESS CLK, ELK and PRM-ELK)• NDS Videoguard• Verimatrix VCAS conditional access system and PRM
(Persistent Rights Management)• DivX Plus Streaming
ULTRAVIOLET DRMS AND STREAM PROTECTION METHODS
Personal Computers• Definition includes list of approved operating systems (OS)
as we rely on OS security
Mobile Devices• Tablets - also defined via OS• Mobile Phones
IP Connected TVs• Manufacturer not specified
IP Connected Blu-ray Players• Manufacturer not specified
IP connected Set Top Boxes• Roku; Apple TV; Western Digital, others
Games ConsolesRange granted is by commercial agreementWe believe this is a wide and flexible grant
APPROVED DEVICES FOR IP DELIVERED CONTENT
Permanent ownershipPermanent access, by streaming and download
SPE has a strategic objective to promote ESTEST gets the best usage rulesUltraViolet is our open standard/ecosystem for EST
WHAT IS IT?
KEY POINTS AND ISSUES
EST
UltraViolet – defined by the UltraViolet specification and agreements• 6 logins per UV account;• download to 12 registered devices• 3 streams per account to registered and
unregistered devices
Non-UltraViolet EST• 5 registered devices• Download to all registered devices• 2 streams per account, to registered devices only• Locker : Licensee gets rights to provide
streaming and download for at least 2 years after date of sale of title to user
EST USAGE RULES (SUMMARY)
Short term film rentalAimed at single person/couple/family – complex sharing is NOT part of VOD
Multi-device offering: available STBs; Tablets; connected TVsNeed to keep a clear gap between VOD and EST usage rules
WHAT IS IT?
KEY POINTS AND ISSUES
VOD
• Single Viewing Device at any one time – VOD is a short term rental and does not include sophisticated sharing
• You can view on different devices over the Viewing Period
• Streaming only preferred, as its hard to meet the Single Viewing Device requirement when there is download
• Viewing on 5 registered devices only• Viewing Period
- 24 or 48 hour viewing period, once viewing commences- With 30 day retention (so must view within 30 days of the
transaction)- End of License Period
• User authentication- Viewing requires user login- Login credentials must grant rights to purchase or give
access to sensitive details (e.g. credit card details) to discourage unauthorised sharing of login details
VOD USAGE RULES (SUMMARY)
Subscription access to films and TVCan be standalone/OTT, or associated with a Pay TV subscription
SPE need measures to stop account sharing (e.g. login gives purchase ability)
WHAT IS IT?
KEY POINTS AND ISSUES
SVOD
Standard is 2 streams (or subscription STBs + 2 stream for Pay TV SVOD) with no download5 registered devices (+ subscription STBs)User authentication and other measure to stop account sharing• User login, login credentials should grant
rights to purchase or give access to sensitive details
SVOD USAGE RULES (SUMMARY)
Subscription access to linear channels (by encrypted satellite, terrestrial or cable)With simulcast, catch-up, SVOD and VOD access to linear channel content
Pay providers may want to add more value to subscriptionsSPE is supportive of this, with limits
WHAT IS IT?
KEY POINTS AND ISSUES
PAY TV
For simulcast, catch-up and SVOD combined: Subscription STBs + 2 streams5 registered devices + STBsStreaming only
PAY TV USAGE RULES
HD to “General Purpose Computing Devices”• PC, Tablet and Mobile• Extra precautions needed as devices are open and
high capability apps can be downloaded to them• For PCs and iOS: use an UltraViolet approved DRM
or streaming method• Mac – content must be confined to integrated
screen or only on digital outputs where HDCP is guaranteed
• More care needed for Android, where implementations vary- See VOD-EST content protection schedule for full
details
• SPE focus is on encouraging use of hardware security, but not ruling out existing good work
UPDATE ON POLICY ON HOT AREAS (1)
Geofiltering• We have added requirement for proactive
response to circumvention providers (known proxies, VPNs)
• Geofiltering databases must be updated at least every two weeks
• Compliance via technical requirements only – NO pre-approved geofiltering providers
• Financial geofiltering – subscribers must be filtered by territory of the bank issuing their credit card
UPDATE ON POLICY ON HOT AREAS (2)
•Airplay Mirroring• iPad screen contents sent directly to Apple TV• Controlled at an iPad level (but can be disabled
in each app)• Insecure, must be disabled (iOS7)
•Airplay Streaming• iPad sends link to Apple TV, and Apple TV
fetches content directly• Controlled within each app• Delivery to Apple TV using approved DRM or
streaming method
UPDATE ON POLICY ON HOT AREAS (3) - AIRPLAY
Reduced costs of cloud content hosting allow migration from providing PVR in STBs to network-based PVRsBenefits here, but SPE wants to ensure network PVR is reasonable and respects existing business modelsKey policies:• Recording must be explicit user request, and for
individual programs or series link only• Recordings must expire after a number of days, and be
limited in the number of hours which can be recorded• Delivery by streaming only• No “recording” of programs that have already been
broadcast
NETWORK PVR
4K or “Ultra High Definition” (UHD) has:• 4 times the resolution of
HD (3840*2160)• More colours (greater
“colour gamut”)• Greater detail in dark
areas
SONY makes 4K cameras, projectors, TVs, and 4K films!
The bigger triangle is the 4K colour space, the smaller is for HD
4K, UHD
We have a 4K content protection schedule which is available on request
Key additional requirements (subset only)• HDCP 2.2 – MUST be version 2.2, which allows us
to prevent connection to displays supporting HDCP version 1, which has some vulnerabilities
• Hardware security in the device• NO pre-approved content protection systems• Increased security diversity – break of security for
one title should not break all titles• Device must go online for revocation and update
check before playing, and cannot receive content if a critical update is required
4K CONTENT PROTECTION
I own it. I should be able to watch
when, where, how I want. I’m afraid I’ll
lose this movie sooner or later
I want to share it with my family and
household members
I don’t want to be locked into one
source of content or video apps/
devices
WHY ULTRAVIOLET?
Stream most anywhere via web, apps, or set top boxes
– 1st year (at least) of streaming a given title at no extra charge, from Retailer who sold the title
– Up to 3 simultaneous streams per account
Download for use without Internet connection – esp. tablets, PCs, phones
– “Interoperable privileges” for downloads already in operation, with fully interoperable download with Common File Format (CFF) and up to 12 registered UV devices per account
Best of physical & digital: Blu-ray or DVD with UltraViolet
– Buy a Blu-ray DVD (or alternative physical media) and get an UltraViolet right that comes with it
– Or, buy UltraViolet download/streaming rights via a website or app, and have the option to buy a SKU that also includes right to get a single physical (or “discrete”) copy of the title
Share among up to 6 account members.
CONSUMER VIEW: UV USAGE MODEL
26
Deployment Mapas of December,
2013
North America Europe
Australia & New Zealand
Launched to consumers
Scheduled for launch
France, Germany, Austria and Switzerland on 9/30
Benelux planned for end-February 2014
Other European territories TBA
Available content: 11,455 titles from 7 Hollywood studios and 3 other major content owners; includes over 2,900 TV episodes
Three ways to add UV titles into UV Collection:• UV rights with Blu-ray/DVD…EST…Disc-to-digital (in-store and in-home)
Many ways to watch• Download and stream to Win, Mac OS, iOS, Android, PS3, Xbox 360• Stream to leading brands of Internet TVs and BD players
13 Retailers Live: Additional launches expected in coming months.• Walmart-VUDU, Best Buy-CinemaNow, Target, Barnes & Noble-NOOK, M-GO, Flixster,
Kaleidescape, Cineplex (Canada), JB HiFi (Australia), and EzyFlix (Australia)• ParamountMovies.com, SonyPicturesStore.com, and UniversalHiDef.com
Consumer adoption: • Over 14M HH accounts and growing steadily (US household penetration >10%).• Average Rights per Account (ARPA) continuing to grow – now over 4 for rights-holding
accounts
ULTRAVIOLET STATUS (AS OF NOVEMBER 2013)
Deliver
Make Sell
Play
Content Provider
Retailer
Client Implement
er
License Content for sale with UV Rights
Create UV Rights for Consumer
Play downloaded UV (CFF) files
Legacy Player
LASP Client
DSP(downloa
d enabler)
Play proprietary downloads
Play UV streams from LASP
No Client Implementer license needed for a Retailer or LASP to
stream or provide legacy downloads – though often
done within same product as UV Player
LASP(stream enabler)
Behind-the-scenes Roles
to support RetailerAlso:
• Access Portal Role for Locker View and/or Account Management subset of what Retailer can do• Partner Developer license for
access to specs and development/test environment only
(LASP can also be a consumer-facing,
standalone “streaming access”
only service)
B2B VIEW: ULTRAVIOLET “ROLES” (LICENSED BY DECE)
UltraViolet is an open and valuable way to enter the EST business, which has the full backing of major content providers and retailers
For operators, it represents an opportunity to grow online ownership and to gain value from physical ownership
• By providing redemption of UltraViolet codes bundled with physical purchase
• By gaining visibility of user’s physical purchases and viewing habits
Operators are NOT required to provided streaming and download for films they did not sell
Operators can charge for providing streaming and download for films they did not sell – allowing costs to be controlled
POINTS FOR RETAILERS