AT G E , S O M E DAY I S TO DAY

O U R M I S S I O NWe are GE.

We are 300,000 people operating in 175 countries.

We work as one company to invent the next industrial era.

And create things that build, move, power, and cure our world.

A R E L E N T L E S S Q U E S T F O R P R O G R E S S . It is the very fiber of our DNA.

GE HAS REVOLUTIONIZED AND DEFINED MODERN PRODUCTIVITY.

1892: It all started with the light bulb.

1942: GE’s engineers launched America into the Jet Age. BUILT THINGS THAT OTHERS COULDN’T.

AND DELIVERED OUTCOMES THAT TRANSFORMED THE WORLD AT A PERSONAL LEVEL.

1971: GE opened a new frontier in medicine with our MRI technology.

A W O R L D T H AT ’ S CO N S TA N T LY R E I N V E N T I N G I T S E L F

I S A W O R L D W H E R E G E T H R I V E S .

No one reinvents like we do.

No one bridges minds and machines like we can.

No one is more capable of continually driving simplicity at scale.

No one is better poised to deliver the promise of the Industrial Internet.

CO R E B E L I E F SWe keep our legacy in motion

by living our core beliefs.

We develop deep relationships and

deep empathy that fosters trust,

true partnerships, and repeat business.

C U S TO M E R S D E T E R M I N E O U R S U CC E S S .

W E S TAY L E A N TO G O FA S T.

We keep focused on what matters most.

We constantly ask ourselves:

Is there a faster, simpler, or better way?

W E L E A R N A N D A DA P T TO W I N .We’re not afraid to experiment or to fail.

We are entrepreneurs at scale, learning,

creating, and changing the game.

W E E M P O W E R A N D I N S P I R E

E AC H OT H E R .We’re here to do the best work of our lives

together. We speak up, challenge the status

quo, and act with speed and integrity.

We dream big, play to win, and make radically

big bets that others won’t. While others wait

for tomorrow, we take action.

W E D E L I V E R R E S U LT S I N A N U N C E RTA I N W O R L D

W E W O R K O N W H AT M AT T E R S From power plants to airports, GE creates, finances, and builds

the infrastructure that keeps our world going strong.

T H E W O R L D ’ S F I R S T P O W E R P L A N Tthat runs on sugar cane.

1 0 0 M I L L I O N G A L LO N S

of wastewater recycled

for irrigation, every single day.

A S M A RT C I T Y G R I Dthat reduces C02 emissions

by the gigaton.

P L A N E Sthat manage their own

maintenance, so passengers

take off on time.

L I G H T I N Gthat makes cities brighter

in the Wink of an app.

LO CO M OT I V E Sthat travel from farm to table

on data-driven, fuel-efficient

cruise control.

S O F T WA R Ethat gives doctors the clarity

and connectivity to make vital

decisions wherever they may be.

S M A RT C A P I TA L

G LO B A L H E A LT H C A R E I N N OVAT I O N

that nurtures our next

generation

that provides financing and GE

know-how for tomorrow’s growth

W H AT M AT T E R S N E X T We continue to win by...

G R O W I N G T H E B E S T L E A D E R S I N T H E W O R L DWe invest $1 billion a year in training and education.

Our world-renowned global leadership training makes

us the #1 company for leaders.

LEARNING AND SHARING ACROSS OUR TEAMS

AND WITH CUSTOMERS

We cross cultures, industries, and expertise to build

deeper relationships and deliver 360-degree solutions.

I N V E N T I N G T H E F U T U R E I N

T H E W O R L D ’ S B E S T I N D U S T R I A L

L A B O R ATO R I E SWe prototype and build parts and products many

believed impossible using advanced manufacturing

techniques at our seven Global Research Centers.

B U I L D I N G E S S E N T I A L T E C H N O LO GY I N T H E W O R L D ’ S S M A RT E S T FAC TO R I E SWith our Predix software platform,

we bridge the physical and analytical worlds

better than any company in the world.

C H A N G I N G A H E A D O F A C H A N G I N G W O R L DWe think ahead with Ecomagination, and adapt quickly

to meet the world’s need for safer, reliable, and more affordable energy.

GE IMAGINESthings others don’t, builds things others can’t,

and delivers outcomes that make the world work better.

“WE INVEST IN PEOPLE.

WE DEMAND PERFORMANCE.

WE MOVE PEOPLE THROUGH

EXPERIENCES WHERE THEY

CAN LEARN AND IMPROVE...

OUR SUCCESS IS PROVEN

BASED ON WHERE THESE

PEOPLE GO.”- JEFF IMMELT, CEO

Our single brand ties together our diverse businesses,

offerings, and capabilities. A united GE provides

clarity to the world of our expertise.

W E A R E O N E G E

We are a brand in motion.

We stay true to our brand character in

everything we do and everything we create,

from customer interactions to ad campaigns.

Nothing is simpler or more powerful than one

GE. By continuing to lead with “GE” as our master

brand, we help our customers quickly connect

the idea and promise of GE to any of our myriad

products and services.

O U R B R A N D

O U R V I S UA L S Y S T E M feels like a single unit, but is made of key

elements that work together to powerfully

express our character and mission.

A $45.5BN asset, our Monogram is

the strongest representation of the

GE brand when our people cannot

be present.

Hand-drawn more than a century

ago, it symbolizes our humanity

and enduring strength.

The Monogram is not just where

we’ve been, but where we’re going.

M O N O G R A M

We use one tagline:

It expresses our ability to understand

the power of thinking and doing, and to make

the unimaginable real—and extraordinary.

G E D E R I V E D I T S T Y P E FAC E FA M I LY, G E I N S P I R Afrom the classic curves and human

feel of the Monogram. Distinctive and

versatile, it is used on virtually all of

our written materials.

Imagination at work

Primary colors

They are as bold and exuberant as we are

courageous, purposeful, engaging,

and optimistic. Color is used to imbue our

stories with emotion and provide visual power.

O U R CO LO R S R E F L E C T O U R C H A R AC T E R

And on the move, inventing the next industrial era.

Our brand provides a sense of energy, intrigue, and

interaction across our expressions: We are a brand in motion.

WE ARE ON A MISSION

OUR IMAGES portray the reality of GE, and provide the best way to understand us.

Showcasing our people, machines, and technology demonstrates

GE’s essential contribution to our daily lives.

The world of GE is the world we live in.

It is a world for the curious, the bold, and the optimistic.

It is a laboratory of ideas creating the tools of tomorrow.

It is you and me ushering in a new era.

A total of 6,000 GE employees from 37 different operations helped NASA run the Apollo program between 1961 and 1972 and send 24 people to the moon and back.

BECAUSE AT GE, SOMEDAY IS TODAY.

For more detailed information about GE’s business and brand, go to GE’s Brand Central website ge.com/brand.

Copyright 2015