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Management Management DivisionDivision

Robert GedertChief of

OperationsCity of Fresno

robert.gedert@fresno.gov

Going beyond the 50% Diversion Goal

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Management Management DivisionDivision

6th Largest City in California490,000 Population

106,000 Single Family Homes

2,400 Apartment Complexes

4,600 Businesses

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“The Integrated Waste Management Act” into law establishing the requirement that each city and county must develop a diversion plan, that was to include an implementation schedule showing:

25% diversion by January 1, 1995 50% diversion by January 1, 2000

through source reduction, recycling, and composting activities.”

AB 939 (1989)

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Management DivisionManagement Division

City of Fresno response to AB 939

Three-cart residential program (2000) Blue for Recycling, Green for Greenwaste

Public Education (2000) Newspaper, TV ads, radio ads, brochures

School Education (2000) Classroom presentations Tours of facilities

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City of Fresno response to AB 939Commercial recycling (2003)

Businesses, offices, retail centers, Multi-Family complexes

Construction and Demolition Ord. (2005) Mandatory recycling of construction wastes

Mandatory Recycling Ord. (2005) for commercial businesses

College Recycling Programs (2006) Fresno State, Fresno City College,

Fresno Pacific

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We Recycle: ALL Plastics ALL Paper ALL Metals ALL Wood (unfinished) ALL Beverage & Food Cans ALL Glass Containers Used Motor Oil and Filters

City of Fresno Recycling Program

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Media / Advertising Barriers

Instructional – Not Effective “Cute” ads – Slightly Effective Value oriented – Very Effective

Lessons Learned

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School Education Barriers

Teacher time – Must match state- mandated curriculum needs Visuals – Must be visually engaging Child attention – Kids must be involved & hands-on

Lessons Learned

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Apartment Complex Recycling Barriers

Physical location of bins vs. parking Tenant Education – transient Facility Manager negativity Owner disinterest

Lessons Learned

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Business Recycling Barriers

Interior collection needs Business priorities Staff training & turnover Establish a permanent

“Green Team”

Lessons Learned

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College Intern Program – Recycling Marketing

Fresno State Intern Program Higher motivated and energetic Work around school schedules Provide extensive training –

invest time in your staff Incentive sales program

Moving Forward

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Management DivisionManagement DivisionFresno Waste Diversion Study

HDR/BVA Study results: 62% Diversion

➢625,700 tons diverted➢463,807 tons of disposal➢ 54,489 tons of biomass

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Fresno Waste Diversion StudyFigure 1-1 Generation by Source

4%

1%

5%

1%

14%

1%

2%

9%

21%

4%

38%

Residential curbsiderecyclingBuyback centers

Residential curbside greenwasteGrasscycling

Material handlers

Business source reduction

Business recycling

Business composting

C&D

Biomass

Disposal

Curbside Recycling

Buyback Centers

Green Waste

Grasscycling

MaterialHandlers

Trash - Disposal

Biomass 5%C&D

Business Composting

Business Recycling

Reduction

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Management DivisionManagement Division

Fresno Waste DiversionStudy

Residential Diversion

Curbside Recycling 40,506 tons

Curbside Green Waste 54,437 tons

Buyback Centers12,805 tons

Total Residential = 107,748 tons

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Business/Commercial Diversion

Business Source Reduction 5,569 tons Material Handlers 156,394 tons Business Recycling 22,829 tons Business Composting 94,470 tons

Total Commercial = 279,262 tons

Fresno Waste Diversion Study

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Management DivisionManagement DivisionFresno Waste Diversion Study

Other Waste Diversion City Parks – Grass-

cycling 8,041 tons

Scrap Metal-City 3,914 tons

Construction recycling 226,611 tons

Total Other Diversion = 238,692 tons

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Residential Diversion 107,748 tons 10% Commercial Diversion 279,262 tons

25% Other Diversion 238,692 tons 22%

Diversion = 57%Biomass Credits = +5% Total Diversion = 62%

Fresno Waste Diversion StudyOverall Totals

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Management DivisionManagement DivisionComparison to other Cities

San Francisco 67% Fresno 62% Los Angeles 62% San Jose 62% Long Beach 62% Oakland 55% Sacramento 49% San Diego 45%

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Fresno City CouncilZero Waste Resolution

June 26, 2007

Requires 75% Diversion by 2012 Zero Waste 90% Diversion by

2025 Adopted by Unanimous Vote Next Step: Zero Waste Action

Plan

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City Environmental Purchasing Policy (2007) Embrace Zero Waste Philosophy (2007) Household Hazardous Waste Facility (2008) Reuse Facility (2008) Commercial Food Waste Recycling (2008) Residential Food Waste Recycling (2009)

Proposed Diversion Activities

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Expanded Commercial Office Recycling (90% diversion by 2012)

Expanded Construction/Demolition Recycling (90% diversion by 2015)

Two-can Household System (2018): Green for organics (50%), Blue for recycling (40%), Residual contamination (10%)

Proposed Diversion Activities

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A Visionary Goal that Strives for:

90%+ Diversion of Business Waste (2012)

90%+ Diversion of C&D Waste (2015)

90%+ Diversion of Household Waste (2018)

Zero Waste

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A Visionary Goal that Strives for:

Source Reduction at Production Facilities (2008-2020)

Green Business Pairings (2010-2020)

Green Business Park with 100% Diversion (2015-2025)

Zero Waste

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Strategy 14Position Fresno as a regional

center for Green Enterprises.

Strategy 17Achieve zero waste to

landfills.

Strategy 18Implement “user-friendly”

recycling and composting programs,

with the goal of 75% reduction of solid waste disposal to the landfill.

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Management Management DivisionDivision

Robert GedertChief of Operations

City of Fresnorobert.gedert@fresno.gov

Any waste as an output from a business is an operational inefficiency.

Buckminster Fuller