SogetiLabs Webinar: The Experience of Things

THE EXPERIENCE of THINGS

Why 2015 Represents the Best – and Most Challenging – Year Yet for Experience, Interaction and Interface Designers

INTRODUCTION

@jooserklee

jooserklee

Joo.Lee@us.sogeti.com

Joo Serk LeeSogetiLabs Fellow

IT’S GREAT TO BE A DESIGNER!

IT’S GREAT TO BE AN EXPERIENCE DESIGNER!

IBM Experience Lab in NYC

BECAUSE…

Monsters vs. Aliens!

New Channels of Engagement!

WHERE WOULD YOU GO?

BECAUSE…

New Channels of Engagement and Massive Growth!

New Channels of Engagement!

What would you press?

“Whenever you find yourself on the side of the majority, it is time to pause and reflect.”

Mark Twain, American author

A BRIEF HISTORY – COMPUTING

COMPUTING

Benedict Cumberbatch?

1941 Zuse Z3 and Bombe Military Computers Invented

COMPUTING

Cost the equivalent of $950mm USD

1941 Zuse Z3 and Bombe Military Computers Invented1960 DEC PDP-1 Precursor to the Mini-Computer released

COMPUTING

1941 Zuse Z3 and Bombe Military Computers Invented1960 DEC PDP-1 Precursor to the Mini-Computer released1974 Xerox releases the Alto with the first mouse

The first mice originally had three buttons; the lore is that Apple stole the Mac GUI from Xerox, and Microsoft stole the Windows GUI from Apple

COMPUTING

1941 Zuse Z3 and Bombe Military Computers Invented1960 DEC PDP-1 Precursor to the Mini-Computer released1974 Xerox releases the Alto with the first mouse1975-1981 Fellows named Gates, Allen, Jobs and Wozniak break open home computing

Their legacies live on today!

COMPUTING

1941 Zuse Z3 and Bombe Military Computers Invented1960 DEC PDP-1 Precursor to the Mini-Computer released1974 Xerox releases the Alto with the first mouse1975-1981 Fellows named Gates, Allen, Jobs and Wozniak break open home computing1981 Osborne 1 becomes the first “portable” computer

Not a touch screen, in case you were wondering…

A BRIEF INTERMISSION…

First iPad commercial

SOUND FAMILIAR?

The song remains the same!

COMPUTING

1941 Zuse Z3 and Bombe Military Computers Invented1960 DEC PDP-1 Precursor to the Mini-Computer released1974 Xerox releases the Alto with the first mouse1975-1981 Fellows names Gates, Allen, Jobs and Wozniak break open home computing1981 Osborne 1 becomes the first “portable” computer1982 Commodore 64 hits market, bestselling home computer in history

The Guinness Book of World Records puts sales at 10mm-17mm units

A BRIEF HISTORY – MOBILITY

MOBILE DEVICES

The first mobile phone weighed over 80 lbs!

1946 Bell MTS mobile phone used on “0g” network

MOBILE DEVICES

1946 Bell MTS mobile phone used on “0g” network1973 Motorola demoes the first cellphone

Some of you may find that shape familiar…

MOBILE DEVICES

1946 Bell MTS mobile phone used on “0g” network1973 Motorola demoes the first cellphone1979 NTT launches first commercially automated cell network in Japan

MOBILE DEVICES

1946 Bell MTS mobile phone used on “0g” network1973 Motorola demoes the first cellphone1979 NTT launches first commercially automated cell network in Japan1983 DynaTAC 8000x becomes first commercially available cell phone

Greed is good?

MOBILE DEVICES

1946 Bell MTS mobile phone used on “0g” network1973 Motorola demoes the first cellphone1979 NTT launches first commercially automated cell network in Japan1983 DynaTAC 8000x becomes first commercially available cell phone1991 Radiolinja launches first GSM network in Finland

Greed is good?

MOBILE DEVICES

1946 Bell MTS mobile phone used on “0g” network1973 Motorola demoes the first cellphone1979 NTT launches first commercially automated cell network in Japan1983 DynaTAC 8000x becomes first commercially available cell phone1991 Radiolinja launches first GSM network in Finland1992 First SMS text message sent to mobile phone; first smartphone demoed

160 characters was determined by analyzing numerous blocks of text

MOBILE DEVICES

1946 Bell MTS mobile phone used on “0g” network1973 Motorola demoes the first cellphone1979 NTT launches first commercially automated cell network in Japan1983 DynaTAC 8000x becomes first commercially available cell phone1991 Radiolinja launches first GSM network in Finland1992 First SMS text message sent to mobile phone; first smartphone demoed2001 NTT DoCoMo launches first 3g network

Revolutionized the Industry!

MOBILE DEVICES

1946 Bell MTS mobile phone used on “0g” network1973 Motorola demoes the first cellphone1979 NTT launches first commercially automated cell network in Japan1983 DynaTAC 8000x becomes first commercially available cell phone1991 Radiolinja launches first GSM network in Finland1992 First SMS text message sent to mobile phone; first smartphone demoed2001 NTT DoCoMo launches first 3g network2008/2009 Sprint launches WiMAX and TeliaSonera launches LTE networks

Competing formats are both still in use today

A (VERY) BRIEF HISTORY – INTERNET

THE INTERNET

1965 Lawrence Roberts and Thomas Merrill connect a TX-2 in Massachusetts to a Q-32 in California

Designed to network colleges and universities

THE INTERNET

1965 Lawrence Roberts and Thomas Merrill connect 1995 FNC resolution…average SMS text message rate: .4 msg/user/month

That’s “point four” text messages per user per month…

"The Federal Networking Council (FNC) agrees that the following language reflects our definition of the term "Internet"."Internet" refers to the global information system that --

(i) is logically linked together by a globally unique address space based on the Internet Protocol (IP) or its subsequent extensions/follow-ons;

(ii) is able to support communications using the Transmission Control Protocol/Internet Protocol (TCP/IP) suite or its subsequent extensions/follow-ons, and/or other IP-compatible protocols; and

(iii) provides, uses or makes accessible, either publicly or privately, high level services layered on the communications and related infrastructure described herein."

THE CHALLENGE

EXPERIENCE

is CONTEXTUAL

Amazon 1994

The “Experience” was groundbreaking!

The Convergence

The rest is history…

2010s2000s1990s1980s1970s1960s1950s1940s

Computing

Mobile Phones

The Internet

1g 2g 3g

2003 2007 2008

THE MOBILE CHALLENGE – BEYOND TOUCHTHE MOBILE EXPERIENCE CHALLENGE

WHO’S SHAPING WHOM?

“We shape our tools, and thereafter our tools shape us.”

THE DotCom EXPERIENCE CHALLENGE

Browser Wars and Modems and Web-Safe Colors and Fixed vs. Relative Widths…

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newsOff.src = "images/nav_news_off.gif"

newsOn = new Image()

newsOn.src = "images/nav_news_on.gif"

productsOff = new Image()

productsOff.src = "images/nav_products_off.gif"

productsOn = new Image()

productsOn.src = "images/nav_products_on.gif”

storeOff = new Image()

storeOff.src = "images/nav_store_off.gif"

storeOn = new Image()

storeOn.src = "images/nav_store_on.gif"

aboutOff = new Image()

aboutOff.src = "images/nav_about_off.gif"

aboutOn = new Image()

aboutOn.src = "images/nav_about_on.gif"

THE MOBILE EXPERIENCE CHALLENGE

Rich Colors and Multiple Input Mechanisms!

THE MOBILE EXPERIENCE CHALLENGE

The New Screen Resolution Debate!

THE MOBILE CHALLENGE – BEYOND TOUCH

New Sensors and Improved Sensors

THE MOBILE EXPERIENCE CHALLENGE EXTENDED

BEYOND TOUCH

THE MOBILE EXPERIENCE CHALLENGE – BEYOND TOUCH

Artificial Intelligence and Voice Input!

THE MOBILE CHALLENGE – BEYOND TOUCH

THE EXPERIENCE CHALLENGE EXTENDED

BEYOND MOBILE

Second Screens!

BEYOND MOBILE

The New Second Screens!

BEYOND MOBILE

Really Big Second Screens!

THE EXPERIENCE

OF THINGS

DAVID ROSE

The New Second Screens!

“In an interconnected, instrumented andintelligent world, everyday objects

become enchanted.”

THE INTERNET OF THINGS

Smart [Fill in the Blank]

THE INTERNET OF THINGS

Smart Cars and Homes

THE INTERNET OF USELESS THINGS

Really?

WHOLE LOTTA DATA

FROM A WHOLE LOTTA THINGS

26 billion devices by 2020 according to Gartner

PETE CASHMORE

The Cultural Shift…

“Privacy is dead, and

social media hold the smoking gun.”

Really?

WHOLE LOTTA DATA

FROM A WHOLE LOTTA PEOPLE

TOUGH TO GET RIGHT

But…

WHOLE LOTTA DATA FROM A WHOLE LOTTA THINGS AND A WHOLE LOTTA PEOPLE BRINGS A WHOLE LOTTA POWER

POWER THAT CAN BE ABUSED…

We’re In Your House…

…OR USED IRRESPONSIBILITY…

Someone’s In Your Car…

…OR USED IRRESPONSIBILITY…

Someone’s In Your House…

…OR USED UNINTENTIONALLY…

Whoops…

…OR USED INSENSITIVELY…

Eric Meyer was sent a “Year in Review” message from Facebook prominently featuring his daughter, who tragically passed away that year

BUT WHEN THEY GET IT RIGHT…

Immediate, Relevant, Contextual

GETTING IT RIGHT?

Hollywood…

THE OPTIONS

Creepy, Carnival Barker or Concierge?

Security

Experience

Privacy

Context

Immediacy

Relevancy

Artistry

THE DILEMMA

THE TRANSITION

From Canvas to Conductor

THE HYPE

The Power of Parody

THE HYPE

The Historical Lens

THE POWER

Connecting People…

CONNECTING THINGS and EXPERIENCES

Creativity is just connecting things.

When you ask creative people how they did

something, they feel a little guilty because

they didn't really do it, they just saw

something. It seemed obvious to them after a

while. That's because they were able to

connect experiences they've had

and synthesize new things.

THANK YOU!

SogetiLabs Webinar: The Experience of Things

Technology

Transcript of SogetiLabs Webinar: The Experience of Things

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