Post on 19-Jan-2016
Software Development and the
AdTech LandScape
Regis Tech AcceleratorJuly 11, 2013
Peter Huh, Co-Founder and CEO of Vimation
Today’s discussion:
•Software Development for Startups•AdTech Landscape
“Technology Decisions ARE
Business Decisions”
Software Development
The MVP/Pivot Dance
Software Development
Simple Truth in Software Development:
Software Development
Choosing the Tech:
• Is there a solution already out there?• Which language?• Resources available?• Scalable?• Compliance issues?• IP Protection
Software Development
In-House vs. Outsource?
• Are you a Technology Business?• Cost Considerations• IP Considerations• Control• Management, Culture and dealing
with Techies
Software Development
In-House vs. Outsource?
Are you a Technology Business?
Software Development
In-House vs. Outsource?
Cost Considerations:
• Local Labor Laws• Taxes• Liability Coverage• FTE vs. Contractors• Management and
Logistical Overhead
Software Development
In-House vs. Outsource?
IP Considerations:
• Do you need to have IP Protection?• Are there parts of the tech that you can
parse out without impacting IP? • Every country deals with IP Laws
differently
Software Development
In-House vs. Outsource?
Control:
Software Development
In-House vs. Outsource?
Management, Culture and Dealing with Techies
Software Development
Development Methodologies
• Waterfall• Agile/SCRUM• Key to Success:
Iterate!!!
Software Development
Project Management
• Documentation• Scope Management
Software Development
Source Control
Software Development
QA, QA, QA!!!!
Software Development
Infrastructure
AdTech Landscape
• The current model is broken• Huge Spends - $9.8 Billion in 2012• Still in its Nascent Stages• Big Data is here. Could accurate
predictive analytics be arriving soon?
AdTech Landscape
The Squeeze on Publishers
AdTech Landscape
AdTech Landscape
The Data Deluge
AdTech Landscape
Pushing the Pendulum
AdTech Landscape
Pushing the Pendulum (cont’d)
AdTech Landscape
Opportunities
AdTech Landscape
Funny Slides
Tesla Presents to Silicon Valley VC
http://www.youtube.com/watch?v=zngK13FMgXM
Funny Slides
Funny Slides