Post on 27-Jul-2015
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“Let’s create some buzz” Does that really work?
Creating a buzz is one of the
biggest mysteries to most
marketers
“Viral marketing” is mentioned
million times, only a few master it
Most viral initiatives vanish away
in random noise and die
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The anatomy of viral marketing
Transport mechanism
Your network
Your network’s network
Reproducibility
Content readiness
Infectious
Stickiness
Making people work with it
Having a purpose
Fuel
Ongoing online engagement
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San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Asking people
‘help spread the word’
What do you expect they do?
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The Problem Society3 is solving Most early adopters are happy
spread the word for you. Now YOU must help them
with a story to share!
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San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Buzz Technology:
The fastest way to
gain attention
1) Create a simple story 2) Make it easy to share on networks you prefer with just a few clicks!
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San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
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Buzz vs. conventional adds
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Buzz Long Tail
Just last 30 days
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5 steps to prep a campaign
1) Create the story
2) Launch the buzz campaign (share the buzz page)
3) Personally engage with your advocates
4) Reach out to key individuals
5) Monitor & Amplify
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Most Common Mistakes
No personal engagement with advocates
The message is written egocentrically
Having no clearly defined target audience
Weak online presence
Unclear benefits
Hoping network propagation is automatically
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San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Sustainable success!Take advantage from new dynamics:
What’s posted on the web,
Stays on the web Conventional advertising just evaporates
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Traction with Blogs, Products, Events
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San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Get more
buzz for you
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San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
From
Self Promotion
To
Recommendation
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www.society3.com/traction-booster/
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Next steps
1. Individual meeting how that could work for you
2. If you then feel ready to go-to-market, we’ll work
with you individually to prepare what’s needed to
attract your market
3. Go viral as much as good as you can