September 25th 2014

PEOPLE POWERED SOCIAL

KEY POINTS

•  APPROACH SOCIAL FROM A STRATEGY/UX POV

•  GET PEOPLE TALKING ABOUT SOMETHING YOU’RE DOING

•  INCREASE THE PROBABILITY OF LUCK

40%

40%

20%

Amazing RB content

Promotional

Amazing UGC

Brand Message

Consumers

Brand Message

People

Sometimes you have to get up really high to understand how small you are. “ ” - Felix Baumgartner

1:1 in Real Time

+

400% INCREASE ON BRAND ENGAGEMENT TIME

8 MILLION CONCURRENT VIEWERS

OVER 150 MILLION VoD VIEWS 52 MILLION VIEWS

EVENT APPROACH TO SOCIAL •  Get everyone on board •  Understand why people would care, why people would

share? •  What are the friction points? How do you remove them? •  Don’t be precious about content – how can you get the

most eyes on what you are doing? •  Be on the platforms understand how and why people

are using them •  Be reactive and adaptive •  Continue the conversation

KEY POINTS

•  Approach social from a strategy/UX POV

•  Get people talking about something you’re doing

•  Increase the probability of luck

BROADCASTING VS NARROWCASTING

#SMWsociallypowered

@tessabarrera tbarrera@lexisagency.com