Post on 24-Jan-2018
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SOCIALLY INFLUENCING UX
Prof. AGNIS STIBE
Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 3
Thanks: Matthias Wunsch
JJ
JJJ
JJ
7AM
JJJ
LLL
LLL
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LL9AM
Persuasive Urban Mobility Dr. Agnis Stibe 6
640
1000
640
790
430
820
Persuasive Urban Mobility Dr. Agnis Stibe 8
PEOPLE METRIC
BEHAVIOR TODAY
CHANGE FUTURE
CAR DRIVERS RIDE COUNT
ALONE IN CAR 1 000 000
RIDE OTHERS 500 000
CAR DRIVERS CAR COUNT
ALONE IN CAR 200 000
RIDE BIKE 150 000
UP STUDENTS RIDE COUNT
USE CAR ONLY 30 000
RIDE BIKE 10 000
UP FACULTY RIDE COUNT
RIDE CAR ALONE 5 000
RIDE BIKE 4 000
ATTITUDE
BEHAVIOR
CITY
PERSUASION SOCIAL INFLUENCE
ACTIONof causing someone
to do something through
REASONING
CAPACITYto have an effect on
the behavior of someone in a
SOCIAL CONTEXT
http://levieva.blogspot.fi/2011/06/social-psychology.html
PERSUASION SOCIALINFLUENCE
ORIGIN AGENDA PRESENCE
DRIVER ARGUMENT BEHAVIOR
IMPACT GUIDED UNCONTROLLED
DIRECTION PUSH PULL
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperation
NINormativeinfluenceSF
Social facilitation
RERecognition
You used 10 gallons of water while washing your dishes
Your sister
only used 6 gallons of water
Liz Voller
WaterConservation
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperation
NINormativeinfluenceSF
Social facilitation
BEST TWITTER RESPONDERS#BIMSAVESMONEY BEST TWITTER RESPONDERS OF THE MONTH
Social Comparison
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperation
NINormativeinfluenceSF
Social facilitation
RERecognition
MONEY SAVEDISSUES TRACKED
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperationSF
Social facilitation
A display in each class
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperation
NINormativeinfluenceSF
Social facilitation
RERecognition
TOP EVALUATORS INVOLVED SPECIALLISTS
JĀNIS BĒRZIŅŠ467 564 EUR Saved456 Twitter responsesProject: GAISMAS PILS
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperation
NINormativeinfluenceSF
Social facilitation
RERecognition
mummy picture from: www.marthastewart.com
Most visited places + dynamic rotating reviews
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperation
NINormativeinfluenceSF
Social facilitation
RERecognition
Recognition*
● can be excluded from board if employee wishes so● facts taken from employee surveys to add a personal touch
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperation
NINormativeinfluence
SFSocial
facilitation
RERecognition
SOCIAL INFLUENCE
Downward Upward
Injunctive Descriptive
Goal Gain
Goal Together
Participants Onlookers
CTCOMPETITION
SLLEARNING
SCCOMPARISON
CRCOOPERATION
NINORMATIVE
SFFACILITATION
RERECOGNITION
PERSUASIVECHANGE CARE SOCIALLY D
INFLUENCING UX
SMARTCLASSIFY UNDERSTAND BIG DATA
SENSITIVEREAD FEEL SENSORS
UX
SURVEY AND DATA UPLOAD
CONFIRM COMMUTING MODE
UNIVERSITY-WIDE LIVE DISPLAYS
SOCIALLY INFLUENCING SYSTEM
competition among schools:modal split per schoolparticipation rate per school
Fernando Granados and Javier Leal
Commuting
POSITIVEOUTCOME
NEGATIVEOUTCOME
INTENDED
UNINTENDED
MAJORSEVERITY
MINORSEVERITY
HIGHLIKELIHOOD
LOWLIKELIHOOD
BACKFIRING
DARK PATTERNS
TARGET BEHAVIOR
SURPRISEBEHAVIOR
UX
COMPUTER – MEDIATED (CME)
FACE–TO–FACE (FTF)
COMPUTER – HUMAN (CHU)
COMPUTER – MODERATED (CMO)
INT
ERPE
RSO
NA
L
INFL
UEN
CE
USERBEHAVIOR
USERCONTENT
DYNAMICDESIGN
DYNAMICCONTENT
PERSUASIVEDESIGN
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