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30% of all TV viewers will regularly search and shop for

items seen on TV GfK iPanel study

• 88% of U.S. homes own at least one device that can be used as a second screen

• 87% of consumers says they use at least one device while watching television

• 88% of US tablet owners use the device while watching TV (45% daily)

• 86% of smart phone owners use the device while watching TV (41% daily)

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1. NPD Market Research2. Nielsen

Second-screen should be driven by the needs of the end

users – not technology

50% of the time we will sit down in front of the TV without knowing what we are going to

watch

46% of people surveyed by Nielsen watched a program based on the opinions of others on Facebook

Mobile phones and tablets are personal devices and should

be used for fun activities (think Angry Birds)

The experience of watching TV is enhanced in the

company of others

• 95% of live TV conversation currently happens on Twitter

• More than 50% of the 140M active Twitter users talk about TV shows

• In the UK that is > 65%• 21% of TV viewers who are 18-

34 will tweet while watching TV

See it. Like it. Buy it

See it. Like it. Buy it

• 30% of US TV viewers will search and shop for items seen on TV

• More than 50% of the 140M active Twitter users talk about TV shows

The conversation is already there

Gartner’s Hype Cycle

You are here

Thank youKingsley Maunderkmaunder@styleonscreen.tv

Style on ScreenWeb http://styleonscreen.tvTwitter @style_on_screen