Social TV:Now & Soon

@AllSocialTVPaul@Social.TVPaul Farkas

Social Interactive TV

Personalized

Co-Creation

TransmediaStorytelling Viewing

Co-ViewingSharing Metadata

Social

Gamification Participatory

Interactivity

Broadcast ConversationUGC, CGM

CYOA

Opening Control

On Screen Real Estate

Second Screen

Digital Natives and Rewired Living Lean Back/Sit-up Multimedia Tasking

Co-Viewing: On Demand Personalized/Enhanced Content

Social Prosumer

As on TV

As on TV

As on TV

As on TV

*As on TV

*As on TV

*As on TV

Vieweractive

Jennifer Aniston's Sweater 2011 (c. 2003)

Return of Pop-Up Video

Participatory TV: Open Casting Call

Campaign 'Characters Welcome'

Mad Men Yourself

Living Media

“Must Tweet TV”

Odd Couples

AplusK's Value Soars From Killer Social Fanbase

Launching An Internet Network Rather Than Your Own TV Network

POTUS On Facebook Live!

I Want My .MTV

.mtv .hbo .nbc .cbs .vh1 .sho .hsn

Amateur Porn before Reality TV Metatagging and Sort By Long Tail for KeywordsFeedback: Ratings, Upvoting, CommentaryRecommendations for Related Content Talent/Personality Networks, Channels and PagesWebcams Offer Audience Participation/DirectionMulti-tiered Subscription and Bundled Offers

Some Lessons From Adult TV

How Will We Value New Ratings?

Soon – Social Game Shows and Social Show Games

Gameshows and Industry/Talent Competitions

Gamifying Other Genres

Soon - Social Intertainment

Product PlacementBranded Activities

“Data is the new Oil” – Gerd Leonhard

Search/Explore Learning & Discovery

AddressabilityGaming

Soon – Cooking Show Tastings Smart Kitchen & 3D Food Printer

Augmented Humanity Age

Evolution to the Digital Age

Augmented Humanity Age

http://www.google.com/imgres?imgurl=http://www.bookofodds.com/var/site/storage/images/media/images/a0564-walking-and-talking/15798208-1-eng-US/A0564-Walking-and-talking_leader.jpg&imgrefurl=http://www.bookofodds.com/Accidents-Death/Transportation-Accidents/Articles/A0564-Walking-and-Texting-Dangers-of-a-Mobile-Lifestyle&usg=__2e2_K5gW46GIactohTonIGXVPk0=&h=232&w=350&sz=26&hl=en&start=0&zoom=1&tbnid=YHsvxMIvBdqJSM:&tbnh=162&tbnw=216&ei=M3sBToLSAYqDgAeA_83dDQ&prev=/search%3Fq%3Dwalking%2Bmobile%2Bphone%26hl%3Den%26client%3Dfirefox-a%26rls%3Dorg.mozilla:en-US:official%26biw%3D1366%26bih%3D642%26tbm%3Disch&itbs=1&iact=hc&vpx=946&vpy=352&dur=1889&hovh=183&hovw=276&tx=125&ty=94&page=1&ndsp=23&ved=1t:429,r:21,s:0&biw=1366&bih=642

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Geosocial TV (DigiPhys): Hollister's Transcending Livestream

Geosocial Co-viewing

http://www.storiesofwisdom.com/creation-a-sioux-indian-story/http://sociallybranding.com/interactions/interactivity-and-the-role-it-plays/http://flybluekite.com/2010/10/22/in-business-today-the-sharers-win/http://collider.com/dvd/reviews/article.asp/aid/8021/tcid/3http://www.f0nq.com/89/8-bit-arthttp://www.shutterstock.com/s/personalization/search.htmlhttp://tumeke.blogspot.com/2011/02/hacktivists-1-matrix-nil.htmlhttp://liu.english.ucsb.edu/wiki1/index.php/Collaboration

Slide 2:

http://vuhoops.com/2011/04/13/vuhoops-on-the-airwaves/http://gizmodo.com/5116396/choose-your-own-apple-ceo-adventure

Slide 3:

http://forum.corel.com/EN/viewtopic.php?f=27&t=33874

http://www.sponsorshipmag.com/node?page=22http://www.pocket-lint.com/news/38795/what-is-augmented-reality-ar

Slide 4:

http://www.blogher.com/social-media-competitive-advantage-during-job-searchhttp://idioplatform.com/2011/05/there-are-no-media-sectors-anymore/transmedia/http://www.cred.columbia.edu/guide/guide/sec7.html

http://www.thetelecomblog.com/2010/08/06/the-tablet-flood-descends-upon-us/http://www.fastcompany.com/1716822/sofa-friendly-ipad-reading-could-eat-into-primetime-tvs-user-attention

Slide 5:

http://www.michaelsinsight.com/2010/08/metamirror-concept-gives-tv-viewers-a-second-screen.htmlSlide 6:

http://www.ianschafer.com/2010/09/21/a-quick-thought-on-tablet-computing/Slide 7:

http://blog.nielsen.com/nielsenwire/online_mobile/in-the-u-s-tablets-are-tv-buddies-while-ereaders-make-great-bedfellows/

Slide 8:

http://www.youtube.com/watch?v=_4tZK31Kgjwhttp://www.youtube.com/watch?v=gB8ns69YaIM

Slide 9:

http://www.zazzle.com/not_seen_on_tv_sticker-217380375740316083Slide 10:

http://www.famousfashions.com/Autumn-Cashmere-V-Neck-Sweater-p/aut466.htmhttp://multiplayblog.com/2010/04/27/iptvrsquos-elusive-business-case.aspx

Slide 11:

http://www.youtube.com/watch?v=4W4knpLsqh0http://www.guavaleaf.com/video/1534/Usher--MTV-Cribs

Slide 12:

http://www.whatsnextblog.com/2011/06/true-blood-immortalize-yourself-facebook-app-approaching-8-million-likes/

Slide 14:http://USANetwork.comhttp://Priceline.com/

Slide 15:http://blogs.amctv.com/mad-men/2009/07/mad-men-avatar-maker.php

Slide 13:

http://www.redhead-fashionista.com/2011_02_01_archive.htmlhttp://www.brentter.com/amc-has-twitter-suspend-mad-men-twitter-accounts/

Slide 16:

http://jenebaspeaks.com/2011/04/foursquare-is-for-socialites-frat-boys/http://twitter.com/bravoandy

http://twitter.com/senjohnmccainSlide 18:

Slide 19:

http://twitter.com/snooki

http://twitter.com/apluskhttp://klout.com

Slide 17:

http://www.eurweb.com/?p=73119http://www.sodahead.com/united-states/will-glenn-beck-tv-gbtv-drive-the-left-over-the-edge/

Slide 20:

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151546http://www.websitemagazine.com/content/blogs/posts/archive/2011/06/20/domain-name-expansion-arrives-from-com-to-brand.aspx

Slide 21:

http://www.cafepress.com/+as-seen+bumper-stickershttp://www.deadzones.com/2011/05/deadzonescom-censored-blog-posts.html

Slide 21:

http://www.hypable.com/category/the-office/Slide 25:

http://www.gizmocrave.com/4177-samsung-rf4289-fridge-is-wifi-enabled-comes-with-an-8-inch-lcd-screen/http://nothingtoxic.blogspot.com/2007/03/samsung-refrigerator-with-lcd-screen.htmlhttp://www.engadget.com/2010/01/21/the-cornucopia-mits-3d-food-printer-patiently-awaits-the-futu/

Slide 26:

http://www.handresearch.com/hand/Evolutie/evoEngels.htmhttp://www.123rf.com/photo_5353587_man-in-a-business-suit-walking-outside-and-talking-on-his-cell-phone.htmlhttp://www.gizmosforgeeks.com/augmented-vision-in-a-contact-lenshttp://spectrum.ieee.org/biomedical/bionics/augmented-reality-in-a-contact-lenshttp://www.thepoachedegg.net/the-poached-egg/2010/09/bono-interview-grace-over-karma.html

Slide 27:

http://www.orangejuiceandbiscuits.com/2009/08/imma-need-you-to-put-some-clothes-on.htmlhttp://www.digitalsignagedaily.com/archives/2235http://ny.racked.com/archives/

http://orweblog.oclc.org/archives/001980.html

Slide 28:

Slide 29:

http://justgetthere.us/blog/archives/Mobile-phones-get-cyborg-vision.htmlhttp://www.youtube.com/watch?v=fSfKlCmYcLchttp://www.cultofmac.com/augmented-reality-tv-show-lets-german-iphone-owners-have-way-more-fun/80002