Toastmasters on Facebook

by Karolina Gwinner

Extend the reach of your club

Facebook Facts

• 800 mln users worldwide• 350 mln use it on the go (mobile devices)• 70% UK&Irish Internet users

Why Facebook

• Talk about passions• Share experiences• Now strong connection

between online and offline

Club Benefits• Club exposure and reach• Engaged and updated members• Networking and sharing ideas• Quick and easy to update• Interactive and free!

Club Page Example 

Pages Versus Profiles

• Searchable – indexed in search engines• Public – anyone can see it• Joining is simple – click ‘Like’ button• Unlimited number of fans• Can have more than 1 admin• Tracking user analytics

Pages Versus Groups

• Groups are not easily searchable• Posts comes from group admins• More private communities• Groups work well for projects or

discussions

7

Toastmasters Group

Create a Club Page

Go to the bottom of your personal profile:

Select a Category

Fill in Your Club Name

Upload a Photo or Logo

Note: Skip steps 2 and 3 - you will have a chance to get back to it later.

Your New Page

Inside Your Page

Do you want to post as your club page or would you prefer to comment sometimes as yourself? If you tick the box you will comment as the page by default.

Allow Members to Post

About Your ClubFill in as much info about your club as possible

Club Page NameIf you want to change your club page name:

Page URL Address

Your initial web address might look like:http://www.facebook.com/pages/Toastmasters-Club/293883727296434You aim at something like:http://www.facebook.com/YourToastmastersClub

Additional Resources

Some more advanced tools:If you want to advertise your Facebook page on your website, you can use social plugins provided here

Adding Admins

It is a good idea to have more than one person responsible for your club page

Invite Friends

 I’d suggest to email members as well to let them know about your club page

Comment as Yourself

My Comment Example

Comment as Your Page

Create a Club Event

Fill In Event Details

Invite Guests

Event Example

Building Community

• Interesting and relevant content• Regular and frequent updates• Interactions and networking

Networking Example 1

Nice exchange of ideas with Bruno from Munich Speakers Club from Germany

Networking Example 2

Knowledge sharing with Cleo from the Dearborn Dynamic Toastmasters from the USA

Who Shared Our Post?

Our Post Reaches the USA

Do you like something? Share it!

Great Exposure

Engaging Members

Attracting Guests 1

Attracting Guests 2

Facebook Top Tips (1)

1.Post regularly and often2.Engage members and guests3.Vary your content4.Respond and do it promptly5. Repost content from other users

Facebook Top Tips (2)

6. Tag your members in photos and videos

7. ‘Like’ content of your page8. Promote your page online and offline9. Use the power of teamwork10. Measure results

Get In Touch

Karolina GwinnerPh (00353) 862 294 912www.facebook.com/karolina.gwinnerTwitter: @kgwinnerhttp://www.linkedin.com/in/karolinagwinner

Toastmasters UK and Ireland on Facebook:http://www.facebook.com/ToastmastersInternationalUKandIreland