Social Strategies: Maximize Your Social Media

Post on 30-Aug-2014

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Refining your news brand, aligning your social media engagement strategies, aimed at newsrooms and "business side" interests. Presented 5/3/13 at the Ink+Beyond Conference in Ottawa, ON Canada.

Transcript of Social Strategies: Maximize Your Social Media

ü  Users here to follow topics and interests first �ü  Fact paced, frenetic updates expected�ü  Great for quick hits and updates �ü  Largely public, less expectation of privacy�  

ü  Users here to follow pre-existing connections �ü  Slower-paced, fewer posts �ü  Great for longer posts and conversation�ü  Large expectation of privacy�  

Create your own social product

Mandy Jenkins mjenkins@digitalfirstmedia.com

@mjenkins Blog: Zombiejournalism.com

These slides & more at slideshare.net/mandyjenkins