SOCIAL STRATEGIES: ENGAGE, RECOGNIZE

& REWARDAndy Steggles

President & Chief Social StrategistHigher Logic

WELCOME!• Andy Steggles

President & Chief Social Strategist Higher Logic

http://resources.higherlogic.com/andy-steggles.html

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SOCIAL NETWORKING STATS

• >1.5 billion social networking users globally – 80% of all online users

• 70% of companies are using social technologies – 90% of which report some business benefit

[ SOURCE: McKinsey Global Institute’s, “The Social Economy”, July 2012 ]

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AGENDA

• Evolution of Personal Social Networking

• The Social Quadrants• External Social Software• Member vs. Brochure

Websites• Social Media First Steps• Mobile Intro & Future

• Recognition: Wall of Fame

• Implementation Strategy• Think Tank• ROI vs. ROE• Discussion

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THE EVOLUTION OF PERSONAL SOCIAL NETWORKING

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SPEED OF TECHNOLOGY ADOPTION

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EVOLUTION OF PERSONAL SOCIAL NETWORKING

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PERSONAL SOCIAL NETWORKING

• Profound change in how we manage our connections.

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TRADITIONAL “CONVERSATION” • Website Member, Press, Public

• Magazine Members

• Newsletters Members

• Events Members, Non-Members in the Industry

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SOCIAL “CONVERSATION”

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NOW IT’S TIME FOR BUSINESS…BUSINESS PERSONAL

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THE SOCIAL QUADRANTS

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PUBLIC SOCIAL NETWORKS

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SOCIAL CRM

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SOCIAL CRM

• OPPORTUNITIES– Transparency – Identification of

Influencers– Business Intelligence– Building Trust Among

Consumers– Gaining Customer Insight– Increasing Sales– Word-of-Mouth Advocacy– Reduced Cost of Service

• CHALLENGES– Maturity of Software– Complexity of

Integration– Reputation Risk– Abuse

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SOCIAL SOFTWARE IN THE WORKPLACE

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EXTERNALLY FACING SOCIAL SOFTWARE

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EXTERNALLY FACING SOCIAL SOFTWARE

• OPPORTUNITIES– Reduced Support Costs– Brand Loyalty– Customer Insights– Social Education– Marketing Vehicle– Increased Sales– Sense of Community

• CHALLENGES– Lack of Adoption– Resistance to Disruption– Loss of IP– Abuse– Reputation

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Blogs

SOCIAL AND MOBILE FIRST STEPSWhat are your organizational goals? (Chapter vs. National)• Generate awareness of industry• Lobbying• Institutionalization of knowledge• Facilitate governance related collaboration• Improve member retention• Grow attendance at annual conference• Closer partnership with chapters/components• Increase donations• Create a listening tool

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MOBILE

• Mobile is not just about Apps• QR Codes / Microsoft Tags• SMS / Text Messenging• GPS V.2 (Global Positioning Satallite) • NFC (Near Field Communication)

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Mobile affects every department and will soon be a significant line item in your budget.

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DEVICE CONSIDERATIONS

• Apple has a lot of control since it produces its own phone and O/S.

• Android is an open source O/S and different manufacturers have different designs/screen sizes etc. such as Motorola, Samsung etc.

• Blackberry also has a lot of different devices to content with (BB Storm has a touch screen etc.)

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GARTNER PREDICTS

• By 2013, mobile phones will overtake PC’s as the most common web access device worldwide.

Are You Ready?

[ SOURCE: gartner.com/it/page.jsp?id=1278413 ]

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MOBILE INTRANET

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Now What Should I Do?

MOBILE: THE FUTURE IS NOW

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MEASURING AND RECOGNIZING

Recognition…

RECOGNITION: WALL OF FAME

IMPLEMENTATION STRATEGY

• Content is king, queen & everything in between

• Create a plan!– Discussion Groups – Blogs– Directory

THINK TANK

How can in-person and online networkingconverge using mobile as the enabler?

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ROI vs. ROE

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DISCUSSION

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“Members we have never heard of were engaging

in the community!” ASAE & The Center

“Higher Logic has the marketing and communications tools, and

implementation plan in place to make execution with your audiences an incredibly smooth process.”

Reggie Henry, CAEChief Information Officer

ASAE & The Center

THE 2013 HIGHER LOGIC ENGAGEMENT SUCCESS KIT

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ANDY STEGGLESPresident & Chief Social Strategist

Higher Logicandy@higherlogic.com

http://resources.higherlogic.com/andy-steggles.html