Social Springboard: Understanding the Elements of Digital Social

Thomas Vander WalPresented to: Webcom Montréal

Montréal, Canada :: 12 November 2008

Understanding Human Communication

Signal Through the Noise

Social Tools Augment

Face-to-Face

Elements of Social Software

Identity Object

Presence

Collaboration

Actions

Groups

Sharing

ReputationRelationships

Conversation

BuildOrder

Identity Object

Presence

Actions

Sharing

Reputation

Relationship

Conversation

Groups

Collaboration

InfoCloud Solutions, Inc. - 2008

Spheres of Sociality

Mob

Collective

Selective

Personal

Selective Groups

Formal Groups

Informal Groups

Prescribed Groups

Emergent Groups

Reality in the Numbers

Comfortable Walled Gardens with

Permeable Walls

InfoCloud Solutions, Inc. - 2008

Selective to Collective

Collective

Selective

Matrix of Perception

InfoCloud Solutions, Inc. - 2008

Differing Perspectives

Personal

Collective

Collaborative

Newbie

Service Owner

External Developer

Depth of Perception

Non-user

Non-contributing Collective User

Non-contributing Selective User

Light Contributing User

Heavy Contributing User

Depth of Perception

Non-user

Non-contributing User Contributor

Collective Selective Light Heavy

Personal

Collective

Collaborative

Newbie

Service/Owner

Outside Developer

Face

s o

f P

erce

pti

on

Personal

Collective

Collaborative

Tensions of Persona

Village versus...

City

Multiple Personae

Shadow Effect

Rough Reputation Systems

Improving Reputation Systems

Context

Turning on Conceptual Models

Selling Derived Value

Merci

InfoCloud Solutions, Inc. - 2008

URL: http://infocloudsolutions.comE-mail: thomas@infocloudsolutions.comE-mail: thomas@vanderwal.netAIM: vanderwalSkype: tjvanderwal