MZINGA l #1 ON-DEMAND SOCIAL SOFTWARE l

Social Search

www.mzinga.com | December 2010

MZINGA l #1 ON-DEMAND SOCIAL SOFTWARE l

Introductions

Navdeep AlamMzinga Director of Data Architecture

@yoshinavnav@mzinga.com

MZINGA l #1 ON-DEMAND SOCIAL SOFTWARE l

Social intelligence

What is Social Search?

+Search

MZINGA l #1 ON-DEMAND SOCIAL SOFTWARE l

What is Social intelligence?

Social graph

+Social behaviors

+Social gaming

dynamics

MZINGA l #1 ON-DEMAND SOCIAL SOFTWARE l

Social Search Model

Presentation

Federated Search Engine

Social search

OPAC Research documentation

Full text resources Web resources

Social graph

Social behaviors

Social gaming dynamics

MZINGA l #1 ON-DEMAND SOCIAL SOFTWARE l

Let’s consider an example.

MZINGA l #1 ON-DEMAND SOCIAL SOFTWARE l

Content technology conferences

Results:

Me

Colleague

Social Search Queries

Incentive

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Content technology conferences

Results:

Me

Susan

Social Search Queries

Susan’s friend Alicia

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Increased relevance & personalization of search results = increased user trust & content credibility

More current access to “human-based” information & networks in real time = increased productivity

Increased social networking opportunities to find people of common interest (mentors, experts, peers, etc)

As an organization, it provides broader market reach and awareness to your content, products and services

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What are some of the Benefits?

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Thank You!

Navdeep AlamMzinga Director of Data Architecture

Twitter: @yoshinavnav@mzinga.com

www.mzinga.com888-MZINGA-8Twitter: @mzinga