Social Media – sharing and discovering information

1. Social Network:

Open: Facebook, Odnoklassnik Одноклассники (Russia), MinuElu (Estonia), etc.

Targeted: Yammer, Academia, etc.

2. Social bookmark:

Delicious, CiteUlike, Diigo, etc

3. User Generated Content:

Youtube, Soundcloud, Flickr, etc

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Social Media for Libraries

We have to be where our readers are!

Social Media sites combine the abilities to:

Engage more effectively with colleagues and readers;

Establish new networks;

Explore and share information between you and other professionals (curators, librarians, students, academics, etc).

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Sites to take note of…

www.facebook.comlargest of the online social networks, with more than 600 million users [Jan. 2011], 1 billion predicted by end of this year

http://www.academia.edu/Fast growing and most associated with researchers, colleges & universities – described as “the Facebook for academics.”

http://www.delicious.com Online bookmark for URLs that allow

users to “tag” and share their bookmarks. Very useful for discovering and promoting new e-resources

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Facebook

Founded by a Harvard student Mark Zuckerberg in 2004, Membership open to all since 2007

Librarians and Journalists form two of the largest networks on Facebook

Professionals 25 and up are the fastest growing demographic

85% of UK HE have Facebook profiles

http://www.facebook.com/

Some examples on how institutions and library groups are using Facebook

Italian: Facebook group http://www.facebook.com/group.php?gid=48470627859&v=wall

German: how Facebook widget works on your Web page: http://www.igs.bham.ac.uk/

UK Library groups on Facebook:http://www.facebook.com/group.php?gid=128069307236228&v=wall 5

Delicious:

1. Save your bookmarks on a remote server

2. Unrestricted access

3. Make your saved bookmarks private or public

4. Establish network with people with similar interests

5. Discover new resources and Web pages

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http://www.delicious.com/

Folksonomy – non-hierarchical taxonomy by collaborative tagging

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Other User Generated Content media

1. Upload and share content: Slideshare:

http://www.slideshare.net/ Youtube:

http://www.youtube.com/ Soundcloud:

http://soundcloud.com

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Interconnection: all in one place

Share information/ log in from a Blog or Web page:

http://www.number10.gov.uk/news/latest-news/2010/12/website-traffic-for-november-2010-57779

http://www.nytimes.com/aponline/2011/02/25/world/europe/AP-EU-Russia-US-Stolen-Documents.

Final Thoughts…

“The focus is shifting away from the traditional library as place and toward a more ubiquitous presence, striving to meet users where they are”

(B. S. Mathews, Library 2.0 and Beyond: Innovative Technologies and Tomorrow’s Users, Westport, CT: Libraries Unlimited 2007, pg. 82)