Social Networking in Extension

Oklahoma State Cooperative ExtensionWeb Conference

February 12, 2010

  Anne Mims Adrian, PhD

aadrian@auburn.eduwww.twitter.com/aafromaa

 

What is "social networking"?

Social networks builds on social relations among people who share common interests, goals, and/or activities. 

en.wikipedia.org/wiki/Social_networking

  

Examples of social networks and media

Why is thisimportant to me? 

What are we about?What are Cooperative Extension goals and mission?How do we immerse ourselves in communities--online and physical?  http://www.flickr.com/photos/ephramjames/1483706895/

Why is this important to me? 

 

According to Extension Brand Value Research, 27% of US population have heard of Cooperative Extension. Are we going where the people are?

                                                Old way     One to one (no scaling). Broadcast (one to many)Controlled publishingStatic.     http://www.flickr.com/photos/hugovk/16072296/

Why is this important to me? 

Why is this important to me? 

InteractiveRelevantScalableInclusivePlaces you where the people are http://www.flickr.com/photos/yourdon/4049950966/

Why is this important to me? 

Web presence.Professional online reputation.Credibilty and trust.Better content.Sharing the load.Going where the people are.

400 million 

175 million 

75 million

60 million

96 million videos (March 2009)

Who's using social media? 

25% US Internet page views occurred at one of the top social networking sites in December 2009.

In 2009, smartphone ownership increased from 11 % to 17 % of mobile users. 3G phone ownership increased from 32% to 43%. Unlimited data plan subscriptions rose from 16% to 21%.

Who's using social media? http://www.resourceshelf.com/2010/02/11/a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic/

Who's using it?

They are everywhere. blogswikisphoto sharing sitesniche forums

What is the cost?

Most social media accounts are free.  Premium accounts on sites like Flickr and YouTube provide analytical tools and more space for uploading. 

What is the cost?

Costs are in time. Time to learn (don't let this scare you, the applications are easy). Time to interact (don't let this scare you, the applications help become more agile). Costs in mobile computing (if you are not already using)

What is social media's benefit?

Fast connections Real time reactionResponsiveTimelyInteractive Easy publishingCollaborative communicationMobile technologyKeep relationships btw times you see clientsBuild & confirm reputation through online

What are some "gotchas" - things I should be aware of?             http://www.flickr.com/photos/theclaytaurus/4184188053/

What are some "gotchas" - things I should be aware of?

Learn to look at online differently. 

What are some "gotchas" - things I should be aware of? 

  

There's transparency whether you are online or not. flickr.com/photos/einaros/3453909796/

What are some "gotchas" - things I should be aware of?

Learn to:Listen, Connect, Share and Engage.

What are some "gotchas" - things I should be aware of?

Learn to be technically adept. 

     

flickr.com/photos/liewcf/3547134847/

What are some examples from other Extension professionals?

Extension Social Media Guide (beginners)Peoplehttp://collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension

 Social media in Coperative (old list) http://collaborate.extension.org/wiki/Social_Media_in_Extension 

What are some examples from other Extension professionals?

eXtension Peoplehttps://www.extension.org/people/colleagues/socialnetworks

 My Cooperative Extension Twitter List http://twitter.com/aafromaa/cooperative-extension 

What are some examples from other Extension professionals?

Agriculture in  the Van Wert County http://agvanwert.wordpress.com/ (blog)Twitter: http://twitter.com/akleinschmidtFacebook: http://www.facebook.com/people/Andy-Kleinschmidt/1385565024Linkedin: http://www.linkedin.com/pub/4/b19/4FriendFeed: http://friendfeed.com/akleinschmidtPlaxo: http://www.plaxo.com/directory/profile/214749075448/c303a248/Andy/KleinschmidtOrkut:  http://www.orkut.com Yammer https://www.yammer.com/users/kleinschmidt-5Community of Science Expertise profile:  http://myprofile.cos.com/aklein_1

What are some examples from other Extension professionals?

http://www.extension.org/families%20food%20fitness http://www.thebeefblog.com/ http://twitter.com/purduephil Families Food and Fitness eXtension CoPhttp://www.extension.org/families%20food%20fitness

@FFFCoP Ashley Fondren http://twitter.com/FFFCoP http://twitter.com/aafromaa/cooperative-extension http://twitter.com/iowaporkcenter