Social Networkin

g

"It's better to fail in social media than to do nothing. At least you

will learn something for the future.”

-Eric Qualman, Author Socialnomics

• Traci Harr◦ 1st year Graduate Student pursuing a Master’s in Public Affairs◦ Coordinator for the Columbia Tobacco Prevention Initiative (CTPI)

• Lucas Blount• 1st year Graduate Student pursuing a Master’s in Public Health• Graduate Assistant for the CTPI

Our grant is funded by the Missouri Foundation for Health and our Mission is: To create a comprehensive tobacco control initiative to prevent and reduce tobacco use among high school and college students in Columbia, Missouri

Disclaimer: We are not experts in social networking, but do use it in our daily lives

About Us

How many social networking sites is your program currently using?1. None2. One3. Two4. Three5. Four6. More than Four

Which social networking sites are you using?

1. None2. Facebook3. Facebook, Twitter4. Facebook, Twitter, YouTube5. Facebook, Twitter, YouTube, Blog

How important to you think social networking sites will be for the future of your program/business/company?

1. Not Important At All2. Not very Important3. Somewhat important4. Extremely Important

Social Media Revolution

Now… How important to you think social networking sites will be for the future of your program/business/company?

1. Not important at all2. Not very important3. Somewhat important4. Extremely important

Who is Using Social Networks?

Companies on Facebook Twitter

Budweiser(Canada): FP

AARP: FP 3M: FP Apple: FP Barnes & Noble: FP Toyota: FP Teach for America: G Coca-Cola: FP

SouthwestAir: 600 K AT&T: 15 K CNN: 2.7 M Starbucks: 300 K MSNBC (Rachael

Maddow): 1.2 M Hewlett Packard: 7 K Shaq: 2.2 M Ashton Kutcher: 3.5 M

Facebook◦ Groups, Fan pages, Applications, Events,

Advertising Coca-Cola’s Fan Page Teach for America

Twitter◦ Post “tweets” from your computer or phone◦ Power Twitter◦ TwittyTunes – Music◦ Twitzer – Longer posts◦ SHAQ

How Social Networking is Used

Facebook Twitter YouTube Blogger Slideshare Tumblr Texting Services

All of our sites our linked to:quit.missouri.edu

How the CTPI is using Social Networking

Advertising on FacebookTarget Audience

Estimate of Population

Location

Age

KeywordsEducation

Workplaces

Relationship StatusLanguages Connections

◦ Account Currency

◦ Campaign Name Ads in same campaign share

daily budget and schedule

◦ Daily Budget Max amount you’ll pay per

day

◦ Schedule When it runs

◦ Max Bid Can pay per click or per

impression

They provide you a suggested bid per click/impression based on what other advertisers are bidding for your demographic

They estimate the number of clicks/impression you will get per day based on your demographic and bid

Advertising of FacebookCampaigns and Pricing

Ex: I targeted Mizzou undergrads 18 and over, M/F, and had a target audience of

approximately 12,500

My cost per click was 61cents with an estimated 80 clicks per day

My cost per 1000 impression was 28 cents with an estimated 23,000 impression per

day

Advertising Example

Plethora of Social Networks

Costs and Benefits: The Ethical Dilemma of Social Networks

Costs:◦As a professional

what I am liable for?

◦How can we monitor content?

◦Does it violate freedom of speech to restrict student content?

Benefits:◦FREE!

◦Easily accessible

◦High exposure

◦Great way to create a network

Four students create a “group” which badmouths a university Teaching

Assistant.

University officials expel the “officers” of the group from the class and issue disciplinary reprimands.

Case Study:Syracuse University

Underage female student attends keg party and is photographed drinking by friends.

Student leaves party intoxicated and hits and kills a walking student.

Pictures are posted online at myspace.com and facebook.com. Police use information

to determine behavior and party attendance.

Online information is later used to corroborate evidence and file charges

Case Study:Iowa State University

Other Cases

21st Birthday Party Invitations

Intoxicated in Public

Underage at a local Bar

Engaging in risky behaviors

Defacing, making false accusations or statements, bullying

Suggestions for Healthy Habits

Find a university employee responsible for monitoring networks

Set a protocol for content management

For a resource, check the Chronicle for Higher Education

Design pages and profiles with professional development in mind

Don’t be afraid, join today!

Will you go home and join a social network?

1 2

0%0%

1. Yes2. No

Which social network are you most excited to join?

1 2 3 4 5 6 7

0% 0% 0% 0%0%0%0%

1. Facebook2. Twitter3. YouTube4. Blogger5. SlideShare6. Tumblr7. Other

How can social networking help you at your University / Job?

1 2 3 4

0% 0%0%0%

1. Advertising2. Recruitment3. Event Promotion4. All of the Above

Questions?Contact TraciHarr@mizzou.edu